Nico Leonard

Nico Leonard van der Horst better known as Nico Leonard (born August 21, 1987) is a Dutch YouTuber and entrepreneur credited with a genre of YouTube videos that centers on high-end watches, being the biggest watch-related YouTube channel and largest cross-platform creator regarding horology. Amongst other businesses, Leonard founded and owns luxury watch boutique Pride and Pinion, headquartered in Belfast, the capital and biggest city of Northern Ireland (UK).

Early life
Van der Horst was born on August 21, 1987 in Amsterdam, the capital of the Netherlands. He was mainly raised in a middle-class household. He moved to Northern Ireland in 2013 to start working in a watch company. Leonard founded "Pride and Pinion" in 2019 and has been the director since. Leonard also founded, owns and directs clothing company GodTier, The Vault Competitions and The Watch Repair Centre

Channel (2019–present)
Leonard's channel started as Pride and Pinion as an extension of his watch boutique in 2019 and later rebranded to Nico Leonard to depict his personal life in vlogs in a less formal manner. The channel surpassed 1 million subscribers in early 2023.

Outspokenness
Leonard became known for his informal tone, something that earned him a big following yet some distance within members of the watch community. Leonard has been a vocal and avid critic of Swiss brand Hublot and also criticized at times the operational form of management of company Hodinkee.

Personal life
Leonard is in a long-term relationship and had a son in 2022.