Nicole Coviello

Nicole Coviello is a Canadian marketing professor. She is the inaugural Lazaridis Chair of International Entrepreneurship and Innovation at Wilfrid Laurier University’s Lazaridis School of Business and Economics. She is also Professor of Marketing at Laurier and Visiting Research Professor at LUT University (Lappeenranta, Finland).

Early life and education
Coviello received her Bachelor of Commerce (Hons) and Master's degree (Technology Management) from the University of Saskatchewan (Canada). Following this, she earned her PhD in Marketing and International Business from the University of Auckland (New Zealand). In 2010, she received an Honorary Doctorate in Economics from the University of Turku.

Career
Coviello's career started in 1987 at the University of Waikato in Hamilton, New Zealand. In 1990, she accepted a position at the University of Auckland, and simultaneously, completed her PhD in Marketing and International Business. In 1996, Coviello returned to Canada to become associate professor of Marketing at the University of Calgary's Haskayne School of Business. During this time, Coviello published research on networks and internationalization of young firms that helped form the field now known as International Entrepreneurship. In 2002, Coviello left Calgary to return to her alma mater, the University of Auckland, as Professor of International Entrepreneurship and Marketing. Coviello remained there until 2008 when she moved to Wilfrid Laurier University in Waterloo, Canada.

She joined Laurier as professor of Marketing and was later appointed as the Betty and Peter Sims professor of Entrepreneurship. In 2009, Coviello was appointed as Associate Editor of Journal of Business Venturing and in 2017, became a Consulting Editor at the Journal of International Business Studies. She held both appointments until 2022. Coviello currently sits on a number of editorial boards in marketing, international business, and entrepreneurship, and is a Consulting Editor at the International Journal of Management Reviews.

During her career, Coviello has received various awards for research and teaching. In 2014, Coviello was ranked eighteenth in the world for International Business, the only female in the top 20 list for that discipline. In 2016, she was named Lazaridis Research Professor and Research Director of the Lazaridis Institute for the Management of Technology Enterprises. In 2018, four of her papers were recognized in the top 25 of the most influential publications in International Marketing. These publications included Network Relationships and the Internationalisation Process of Small Software Firms, Internationalisation: Conceptualizing an Entrepreneurial Process of Behavior in Time, The Network Dynamics of International New Ventures, and Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research.

In 2020, Coviello was appointed as the inaugural Lazaridis Chair of International Entrepreneurship and Innovation at Laurier’s Lazaridis School of Business and Economics. Later that year, she was elected a Fellow of the Academy of International Business and received the 2019 Gerald E. Hills Best Paper Award for her 2012 paper, Creating Major Innovations with Customers: Insights from Small and Young Technology Firms. She also won this award in 2013. In 2022, Coviello received the Significant Contributions to Global Marketing Award from the American Marketing Association's Global Marketing. She is regularly recognized as a leading researcher (top 1%) in the field of business and management by Stanford University.