Now (British TV channel)

Now (referred to by some news outlets as The Now Channel) was a British television channel transmitted as part of the British Satellite Broadcasting service during 1990.

History
The Now channel was originally designed to be a live 24-hour news channel similar to CNN and Sky News, with its content provided by ITN. Between the awarding of the franchise and the launch of the channel, ITN withdrew its involvement with BSB after failing to reach an agreement on how to provide its news service and the Now channel's remit was changed to a mix of daytime lifestyle shows, current affairs programming, and arts programmes at weekends. The channel was promoted under the slogan "The Channel For Living". Now was broadcast throughout BSB's short spell on air from March to December 1990 on the Marcopolo satellites.

On 2 November 1990, BSB merged with Sky to form British Sky Broadcasting, it was decided to streamline the channels available on both services. Now was replaced with Sky News, which Sky Television had broadcast on the Astra 1A satellite.

Now ceased broadcasting on Saturday 1 December 1990 at 1.00am – the first of the five BSB channels to close. As there were still arts programmes yet to be shown on Now, BSkyB broadcast Sky Arts as a weekend-only opt-out of the Sky News service on the Marcopolo satellite. Once all shows were broadcast, Sky Arts was closed, though the name itself eventually returned in March 2007 when the channel Artsworld, which was taken over by BSkyB in June 2005, was relaunched.

Programming
Now featured a mix of talk and chat shows, documentaries, news, current affairs and arts programming. As with all of BSB's other channels, Now carried short BSB News bulletins throughout the day.

One of Now's most memorable programmes was Now Sir Robin fronted by ex-Question Time presenter Sir Robin Day, which later transferred to Sky News. The programme covered the week's political happenings and confrontations. Now broadcast a number of theatre and classical music performances during its short period on-air. Arts programming featured on most nights.

Sky Arts (Original)
Originally, Sky Arts was planned as a full channel on the Astra 1A satellite at the beginning of the Sky Television service in 1989. Promotional material broadcast during the launch indicated the channel would appear later that year along with Disney Channel. Neither channel launched at the time, Disney due to disputes with Sky, whilst arts programming (such as an early broadcast of the opera Carmen) was instead broadcast on Sky One.

Following the merger of British Satellite Broadcasting and Sky Television to form British Sky Broadcasting in 1990, Now was replaced with Sky News. However, contracts were still in place to transmit some shows intended for the Now channel, so occasional weekend opt-outs from Sky News took place for Marcopolo satellite viewers (which was owned by BSB prior to the merger and which carried Now). This opt-out was entitled Sky Arts.

Around six months later, all outstanding programmes had been broadcast. This meant that the full Sky News service was broadcast on both Marcopolo and Astra and Sky Arts ceased to broadcast.