Now or Never (Brett Kissel album)

Now or Never is the fourth studio album by Canadian country music singer Brett Kissel. It was released on January 1, 2020 via Warner Music Canada. It won Album of the Year at the 2020 Canadian Country Music Association Awards.

Background
Kissel said "in previous years, previous albums, I didn’t have the courage to do a traditional country music on a project. Well, now we’ve recorded one. In previous years, I didn’t have the balls to record something so Pop/EDM because I was afraid of what people would think. Well, I’ve got one like that. All in all, I just wanted to destroy the box of what I thought was possible for a country record".

Content
"Now or Never" features eight tracks in total including Kissel's debut American single and #1 Canadian country hit "Drink About Me". Kissel noted how he incorporated tracks of different styles between traditional country, Canadian country, and pop country. Kissel stated that some songs found "a new direction" while others took him in "the direction of his roots", and that the album has "something for everybody".

Personnel
Adapted from the CD booklet.


 * Jess Baumung - photography
 * Ben Bradley - drums
 * Spencer Cheyne - engineering, gang vocals
 * Spencer Clark - engineering
 * Jim Cooley - mixing
 * Ben Dartnell - photography
 * Emma-Lee Doty - background vocals
 * Jacob Durrett - production, recording, engineering, programming, electric guitar, acoustic guitar, bass guitar, drums, banjo, background vocals
 * Jordan Eberle - gang vocals
 * Josh Gwilliam - engineering
 * Mitch Jay - steel guitar
 * Mike Johnson - steel guitar
 * Jeff King - electric guitar
 * Brett Kissel - lead vocals, production, electric guitar, acoustic guitar, banjo, background vocals, album artwork
 * Cecilia Kissel - photography
 * Karen Kosowski - engineering, recording, vocal production, programming, piano
 * Justin Kudding - bass guitar, gang vocals
 * Bart McKay - production, recording, mixing, engineering, programming, piano, symphony programming, gang vocals
 * Matty McKay - engineering, vocal coaching, electric guitar, acoustic guitar, background vocals
 * Marc Rogers - bass guitar
 * Matt Rogers - background vocals
 * Connor Scheffler - album artwork
 * Ben Stennis - programming
 * Matt Streuby - gang vocals
 * Chris Stevens - programming
 * Christina Taylor - featured vocals on "I'm Not Him, I'm Not Her"
 * Tyler Volrath - acoustic guitar, fiddle, mandolin, banjo
 * Will Weatherly - programming