Officine Générale

Officine Générale is a French clothing brand founded in 2012 by Pierre Mahéo. Based in Saint-Germain-des-Prés, Paris, the company produces men's and women's clothing using French, British and Italian fabrics. Although called a “lifestyle brand” by Complex magazine, Mahéo has stated: “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”

The brand has 200 points of sale and 14 stores, including seven in Paris, one in London and four in the United States. Its flagship store is located at 6 Rue du Dragon, just off of Boulevard Saint-Germain.