Online panel

An online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.

A panel can be distinguished from a database in the following ways:


 * Its members are asked to provide additional information about themselves and their household, such as demographics, ownership and lifestyle information
 * an ongoing relationship exists with the panel brand
 * there is often a systematic reward mechanism unique to the panel
 * the members do not receive direct marketing messages as a result of their membership.