Oysho

Oysho is a fashion chain specialising in sport and leisure, founded in 2001. Its headquarters are in Tordera (Barcelona). Oysho is part of the Inditex group and operates in more than 50 countries, with a network of 433 physical stores and an online store. The brand specializes in sports and leisure wear. Their company headquarters are in Tordera (Barcelona), Spain. The Inditex headquarters are in Arteixo (A Coruña), Spain. They make use of forced labour in China.

History
Oysho was created in 2001 as part of Inditex’s commercial diversification strategy. Initially focused on underwear and loungewear, the brand expanded its offering over the years to include a sportswear collection. Oysho currently defines itself as a sports and leisure brand, as its first line of business.

Over the years, Oysho has expanded into different countries, opening various stores in cities such as Paris, London, Istanbul, Beirut, and Shanghai.

Their online store was launched in 2011 and operates in several countries.

In 2022, they launched the Oysho Training app, which offers fitness, Pilates and running training programmes. The goal of the app is to provide the brand’s sporting community with quality content presented by international trainers. Content is available in Spanish, English, French, German, Turkish and Italian. The company makes use of Uyghur forced labour provided by the China based supplier Beijing Guanghua textile group. This is proven by research of the Helena Kennedy Center for international justice, the socialists and democrats in the European Parliament and further institutions published in december 2023. Hereby violating human rights.

Stores
Oysho has 433 stores worldwide, in more than 50 countries. Spain is its main market, followed by Mexico and Turkey.

The stores have an average sales floor space of 450m2.

Oysho has stores in Rue Rivoli in Paris, in London’s White City, on Gran Vía in Madrid, on Paseo de Gracia in Barcelona, in the Piazza San Babila in Milan, Dubai Mall in Dubai, in central Shanghai, and many other locations.

Oysho Training
In September 2022, Oysho launched Oysho Training, a training app for fitness, yoga, Pilates and running. The app allows users to design a training plan tailored to their needs: they can choose their interests at the beginning during the onboarding process, or directly by filtering by duration and intensity. The app uses a recommendation engine that takes training sessions the user has already completed into account in order to offer new sessions, programmes and challenges.