Pacifica Beauty

Pacifica Beauty is an American cosmetics company based in Carpinteria, California. It was founded in 1996 by Brook Harvey-Taylor and Billy Taylor in Portland, Oregon.

Pacifica specializes in vegan and cruelty-free beauty products.

History
Pacifica Beauty was founded in 1996 by Billy Taylor and Brook Harvey-Taylor. Originally known for its candles and distributed through regional, gift-oriented sales representatives, the company transitioned into the beauty in 2007 with the introduction of spray perfumes. Utilizing advances in synthetic biology, Harvey-Taylor developed products that incorporate vegan collagen and ceramides, all without animal testing.

In March 2009, Pacifica introduced its products in U.S. Sephora stores and, a month later, in C.O. Bigelow.

In 2016, Alliance Consumer Growth acquired a minority stake in Pacifica. Two years later, Pacifica started an upcycling program with Preserve.

In 2022, Brentwood Associates invested in the company, leading to the appointment of Nathalie Kristo as CEO and the transition of Harvey-Taylor to the role of company president. In the same year, Pacifica expanded its presence to Canada and initiated partnerships with Cult Beauty and Douglas.

Products
Among Pacifica's products are the Glow Baby franchise, Seek Balance, Glow Greens, Wake Up Beautiful, Slay All Day, and Stellar Gaze Mascara.

In 2019, Pacifica introduced supplements to its product range. During COVID-19, Pacifica introduced reusable masks. In 2021, Pacifica added gummies to its product line.