Pelican Place at Craft Farms

Pelican Place at Craft Farms is a 372000 sqft lifestyle center in Gulf Shores, Alabama. It is planned to expand to 650000 sqft. It was designed by CMH Architects of Birmingham, the firm that also designed the Eastern Shore Centre in nearby Spanish Fort. It was developed by Colonial Properties as part of their "Pinnacle" brand of lifestyle centers and was originally known as the Pinnacle at Craft Farms. In September 2015, Langley Properties, the development's most recent management company, sold Pelican Place to RCG Ventures of Atlanta, Georgia, for more than $18 million.

Pelican Place has three anchors. These include a 60000 sqft fourteen screen Cobb Theatres multiplex, a 15676 sqft Books A Million, and 25344 sqft Bed Bath & Beyond. A 90-room Courtyard by Marriott hotel, and a 45000 sqft Publix supermarket are immediately south of Pelican Place. The main in-line tenant buildings of the shopping center are oriented along a linear street-scape, which is then intersected to the east by a pedestrian oriented restaurant plaza and splash fountain. Pelican Place was developed as a retail and entertainment component of the Craft Farms golf community, from which it is separated via a landscaped man-made retention pond. It is the primary retail component of the 150 acre master-planned community.