Piictu

Piictu was a photo-sharing mobile app company founded in 2011 by Jonathan Slimak, based in New York City.

History
PiiCTU was launched in 2011 and encouraged users to have conversations using pictures, instead of solely posting photos. Users responded to each other with pictures, creating visual stories.

PiiCTU used this interactive approach to work with brands, allowing users to engage with them through photo challenges.

Over time, PiiCTU experienced a decline in user engagement, profitability, and faced competition from other photo-sharing apps, such as Instagram.

PiiCTU merged with Betaworks and ceased operations on May 31, 2013.