Pitaara TV

Pitaara TV, launched by Paul E-Commerce Pvt. Ltd, is a Punjabi movie channel. It aims to serve the expanding nationwide audience for Punjabi films and music by providing a dedicated platform for Punjabi cinema. It was started by managing director Sandeep Bansal. It later launched multiregional OTT platform Chaupal.

Partnerships
Pitaara TV has significant collaborations with prominent organizations such as Xiaomi, Humble Motions, and Josh app