Plecto

Plecto is a business performance platform designed to help businesses get an overview of their performance metrics. The company was founded in 2012 in Aarhus, Denmark and operates worldwide.

History
Plecto was founded by Kristian Houlberg Øllegaard and Steffen Bagge in 2012.

At the time, Kristian Houlberg Øllegaard was employed in a retention department in a local call center. Frustrated by having to manually keep track of sales and retentions, he decided to develop a software that could automate this process.

Shortly after that, Kristian Øllegaard decided to leave his formal studies at the university and instead dedicate his time to Plecto.

Funding
In 2014, investor and founder of Just-Eat, Jesper Buch, entered the company providing the first round of funding. Two years later, in January 2016, the company was granted a loan from the Danish Growth Fund to implement their plans for growth. Other investors include Jan Dal Lehrmann, co-founder of BilBasen, and CEO of Benjamin Media, who in 2017 invested in Plecto to further new expansion.

Markets
As of March 2017, Plecto serves customers in 30 countries across the world.