Podesta Baldocchi

Podesta Baldocchi (Podesta & Baldocchi ) is one of the oldest operating florists in San Francisco, founded in 1871.

Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.

In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.

In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi. Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business. Marc sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001.