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The Safari Rally is rally race held in East Africa. It was first held from 27 May to 1 June 1953 as the East African Coronation Safari in Kenya, Uganda and Tanganyika, as a celebration of the coronation of Queen Elizabeth II. In 1960 it was renamed the East African Safari Rally and kept that name until 1974, when it became the Safari Rally.

The Safari Rally adopted the special stage format in 1996. From that edition until 2002, it featured over 1000 km of timed stages, with stages well over 60 km long, unlike most rallies which had under 500 km of total timed distance. This meant that the winner's total time was above 12 hours in 1996 and decreased to two seconds shy of 8 hours in 2002.

The event was part of the World Rally Championship calendar for many years until being excluded after 2002 due to lack of funding and organisation in 2003. The Kenyan government is trying to get the rally's WRC status restored. Since 2003 the event has been part of the African Rally Championship organized by the FIA. It is currently known as the KCB Safari Rally after its sponsor, Kenya Commercial Bank (KCB).

Local driver Shekhar Mehta was the most successful in the event with five outright victories (1973, 1979–1982).

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