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Nine Inch Nails is an industrial rock band, founded in 1988 by Trent Reznor in Cleveland, Ohio. As its main producer, singer, songwriter, and instrumentalist, Reznor is the only official member of Nine Inch Nails and remains solely responsible for its musical direction. NIN's music straddles a wide range of genres, while retaining a characteristically intense sound using electronic instruments and processing. After recording a new album, Reznor usually assembles a live band to perform with him; this live component is a separate entity from Nine Inch Nails in the recording studio. On stage, NIN often employs spectacular visual elements to accompany its performances, which frequently culminate with the band destroying musical instruments. Underground music audiences warmly received Nine Inch Nails in its early years. The band produced several highly influential records in the 1990s that achieved widespread popularity: many Nine Inch Nails songs became radio hits, two NIN recordings won Grammy Awards, and the band has sold over 20 million albums worldwide, with 10.5 million sales certified in the United States alone. In 2004, Rolling Stone placed Nine Inch Nails at 94 on their list of the 100 greatest music artists of all time.