Portal:San Francisco Bay Area/Selected biography/56

Gerald Albert Asher (born 18 August 1932) is an English-born wine personality, based since 1974 in San Francisco, California. Initially a wine merchant and importer, today he is a wine writer.

Born in London and raised partly in rural Essex because of the Blitz, Asher's career in wine began in 1950, when he took a part-time job at a wine retailer in London's Shepherd Market. He founded his own merchant house, Asher, Storey and Co, in 1955, to import rare and lesser-known French wines to Britain. Active until 1970, the firm was widely seen as ground-breaking for its introduction to the British market of several previously obscure wines that proceeded to become popular. In 1971, Asher relocated to New York to take up a senior position at Austin, Nichols and Co, which imported Bordeaux-classed wines to the United States. The next year he also became wine editor at Gourmet magazine, a post he would hold for the next three decades, writing the "Wine Journal" column, which eventually became monthly. In 1974, he received the Mérite agricole from the French government for his contributions to French agriculture. (more...)