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The Beatles are among the most influential popular music artists of modern times, initially affecting the culture of Britain and the U.S., the postwar baby boom generation, and then of the rest of the world, especially during the 1960s and early 1970s. Certainly they are the most successful, with global sales exceeding 1.3 billion albums. Their influences on popular culture extended far beyond their roles as recording artists, as they branched out into film and even semi-willingly became spokesmen for their generation. The members of the group were John Lennon, Paul McCartney, George Harrison and Ringo Starr (Richard Starkey), all from Liverpool in England. The effect of the Beatles on Western culture (and by extension on the rest of the world) has been immeasurable.