Président (brand)



Président is a French dairy brand owned by Lactalis of Laval, Mayenne. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.

History
The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans".'' « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »''  (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Landmark dates

 * 1968: Launch of Président Camembert.
 * 1972: Launch of Président Coulommiers.
 * 1972: Launch of Président Butter.
 * 1975: Launch of Président Brie.
 * 1991: Launch of Président Emmental range.
 * 1993: Président sells its billionth Camembert.
 * 1995: Launch of Président brand in Germany and United States.
 * 1999: Launch of Président Camembert and Emmental based cheese spread.
 * 2003: Launch of Président Mozzarella and Goats' cheese.
 * 2006: Launch of Président Cantal.