Prime TV (Philippine TV channel)

Prime TV, also known as PRTV Prime, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban City.

History
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast. PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.

PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate DWPM and TeleRadyo Serbisyo. Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including MediaQuest Holdings.

On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.