Priyamaana Thozhi

Priyamaana Thozhi is a 2003 Indian Tamil-language drama film written and directed by Vikraman and produced by AVM Productions. The film stars Madhavan, Jyothika, Sridevi Vijayakumar and Vineeth, with Livingston and Manivannan playing other supporting roles. The film's music is composed by S. A. Rajkumar, while S. Saravanan handled the camera. The film opened simultaneously alongside the Telugu version of the film, Vasantham, in July 2003 to an average response critically and commercially. The movie was remade in Kannada in 2010 as Hoo.

Plot
Ashok and Julie have been friends since childhood. They live in Ooty. They don't share any love interest. Ashok falls in love with Nandini, a rich girl whom he marries, and although Julie's closeness to Ashok initially irritates Nandini, she subsequently accepts it. Julie falls in love with Michael D'Souza, a cricketer who's hoping for a place in the Indian cricket team and Ashok happens to be his main rival.

When Ashok gets selected instead of Michael, Michael's father strikes a deal with Ashok that the marriage between his son and Julie will only take place if Ashok steps down and lets Michael substitute him and tells Ashok to cut his friendship with Julie so he doesn't interfere in Michael's and Julie's life, to which Ashok agrees. Ashok acts as an unwilling person to his friend Julie. Julie decides move out of Ashok's house and plans to stay at Michael's. Ashok plans to sell his property and give the money to Julie and to go to Mumbai with Nandini where his friend has offered to arrange him a job. Ashok and his wife vacate their house without informing Julie. Julie and Michael come to know the truth regarding why Ashok is leaving Chennai and they rush to the railway station to stop him but fail to find him. To spot Ashok easily, Julie sings a song and which Ashok hears, causing them to reunite. Ashok ends up playing for the Indian team and over the time their children become friends too. The movie ends on a happy note.

Production
AVM Productions had agreed a deal with Vikraman to make a film for them in the 1990s but date clashes meant that they were unable to work together until 2003. After the success of Gemini, AVM Productions approached Vikraman to make a film for them, he expressed interest in making an action film like Gemini however the company felt it won't look good if Vikraman does an action based film hence decided it to be a family drama. Initially titled Inimaiyaana Naatkal before it was retitled, Madhavan signed the film in September 2002, and it became the first time the actor had worked with the producers or the director. Scenes for the film were shot in Ooty, Tamil Nadu with producer Guhan often cooking for the team. The songs were shot abroad, with places filmed where the team filmed including Australia, New Zealand and Switzerland.

The film was also made in Telugu as Vasantham and released on the same date, but with a different cast. Venkatesh, Arthi Agarwal and Kaveri reprised the roles of Madhavan, Jyothika and Sridevi respectively; while V. V. S. Laxman appeared in the film in a cameo instead of Srikkanth.

Soundtrack
The soundtrack of the film was composed by S. A. Rajkumar. The lyrics for the film were written by Pa. Vijay and Kalaikumar. The song "Maan Kuttiye" was allegedly lifted from Hindi song "Saawan Ka Mahina" from Hindi film Milan (1967). Rajkumar reused "Katre Poongatre" as "Chanda Oh" in Kannada film Mallikarjuna. The song "Rojakkale" was reused from Rajkumar's own Kannada song "O Preethiye" which he had composed for Jodi (2001).

Reception
The film received mixed reviews, with The Hindu's Malathi Rangarajan giving the film an average review concluding that "the dialogue sparkles in many a place, the direction is neat and song sequences have been inserted intelligently — but even with such a youthful team what the film lacks is pep and verve." Another critic noted that the film "has predictable, clichéd situations, stereotyped characters, and lack-lustre treatment. Half-way through the film, you realise which way the script is being steered." Rediff.com noted that " the film lacks the freshness and grandeur of other films", while Sify called it "a highly melodramatic and over-the-top movie with no logic". The critic however noted "If there is something nice about Priyamana Thozhi, it is Sridevi as Julie who looks like a dream, with her controlled and understated performance and steals the show." Visual Dasan of Kalki praised Vikraman for making a film which can be watched with family. New Straits Times wrote "wish Vikram had been as meticulous with the storyline and given us something new and more believable". The actress was also nominated for the Filmfare Best Tamil Supporting Actress Award in 2004 for her performance as Julie.

Priyamaana Thozhi became an average grosser, the first of his career for director Vikraman. He has since struggled to recapture the success that he achieved before this film with his subsequent ventures. Vikraman felt the climax scene was cinematic and since he made the same story in both the languages simultaneously in quick succession he couldn't able to concentrate on the script hence it didn't do well though it did not gave any losses. The film was remade in Kannada as Hoo with V. Ravichandran.