Professional Association of Diving Instructors

The Professional Association of Diving Instructors (PADI) is a recreational diving membership and diver training organization founded in 1966 by John Cronin and Ralph Erickson. PADI courses range from entry level to advanced recreational diver certification. Further, they provide several diving skills courses connected with specific equipment or conditions, some diving related informational courses and a range of recreational diving instructor certifications. They also offer various technical diving courses. As of 2020, PADI claims to have issued 28 million scuba certifications. The levels are not specified and may include minor specialisations. Some of the certifications align with WRSTC and ISO standards, and these are recognised worldwide. Some other certification is unique to PADI and has no equivalence anywhere, or may be part of other agencies' standards for certification for more general diving skill levels.

History
In 1966, PADI was founded by John Cronin and Ralph Erickson. Cronin was originally a NAUI instructor who decided to form his own organization with Erickson, and to break diver training down into several modular courses instead of the single universal course then prevalent. Erickson developed continuing education scuba courses during this time and wrote the initial issue of the first trade magazine for scuba instructors, The Undersea Journal. Cronin got the idea for PADI's Positive Identification Card at a trade show. PADI established the Master Scuba Diver certification, the industry's first certification awarded for accumulation of specified certification and experience, and not based on a specific training program, in 1973, later launching the modular scuba program. By 1979, PADI was producing 100,000 certifications a year after previously hitting 25,000 a year. PADI was the first organization to use confined water or pool dives for training new divers and introduced the PADI Rescue Diver course and manual for rescue training during the 1980s.

In 1989, PADI founded Project AWARE to help conserve underwater environments. In 1992, Project AWARE Foundation became a registered nonprofit organization with an environmental mission and purpose. PADI continues to partner with PADI AWARE, supporting the organization with in-kind services, donations through its processes and connection to the PADI network of divers, dive professionals and dive centers. PADI AWARE information has been integrated in most courses and divers are offered the chance to exchange their normal certification card for an AWARE-certification card by making a donation to the program when sending in their application for a new certification.

In 2006, PADI was severely criticized by a Coroner's court in the United Kingdom for providing what experts regarded as short and insufficient training. Although PADI training standards differ from those formerly prevalent in the United Kingdom under the BSAC system, PADI training standards are consistent with World Recreational Scuba Training Council standards.

On 9 August 2012, Lincolnshire Management and Providence Equity Partners jointly acquired PADI from Seidler Equity Partners. In 2015, Providence Equity Partners acquired majority stake of PADI from Lincolnshire Management.

In 2017, Providence Equity Partners LLC sold PADI to Canadian investment firm Altas Partners and French private equity firm Florac for 700 million USD, through an entity called Mandarin fish Holding.

In 2018, PADI launched PADI Travel, an online dive travel resource and booking platform for dive resort and live-aboard packages.

In 2021, PADI reported it had a membership of over 128,000 professional members and 6,600 dive centers, and had awarded more than 28 million diving certifications internationally. PADI operates in 186 countries and territories. From 2015-2020, the average male to female membership split was approximately 63% to 37% respectively. The organization hosts Women's Dive Day events across the globe in an effort to increase awareness for women divers.{{clarify|To what end? does this provide a useful function?

Training system
PADI courses are performance-based diver training programs, and at the introductory level emphasizes practical knowledge, safety and motor skills. The basics of diving physics and physiology are introduced during entry level programs. The details of these concepts are left for later courses when they are necessary for the required competences of the specific training. According to PADI, these practices fall within current modern learning philosophies and receive regular updates via peer review.

The PADI training system is composed of modules with standardized learning objectives divided into theory and practical skills development. Each module is a stand-alone course for which certification is provided to the participant on successful completion of the course. Theory is mainly conveyed by way of self-study using books or digital training using PADI E-Learning. All study options are supplemented with video and, in most cases, live instruction to help the participant visualize what they have read. Confirmation of the student diver's level of competence in standardized knowledge review sessions is carried out by a scuba instructor using both written tests and personal observation during dives to verify the student's knowledge and skills. Practical skills are obtained through confined water training (pools or relatively shallow water) and performance evaluations in open water.

PADI courses target four progressive experience demographics, designated by PADI as "Youth", "Beginner", "Continuing Education" and "Professional". Options are available for students or instructors to attain additional certifications across a range of categories, including "Essentials", "Safety Focus", "Advanced Skills", "Cold Water", "Conservation", "Photography", "Discovery", "Freediving" and "Technical Diving".

For the youth demographic, the Padi Seal Team and Bubblemaker Programs are provided for students ages 8+.

As of 2023, the courses in "Beginner", "Continuing Education" and "Professional" categories include:

Workplace programs
PADI offers a specialty program called Public Safety Diver for divers who are either employed in or serve as volunteers in the public safety diving sector principally within the United States. This certification is not recognised in some countries which have national standards for occupational diving qualifications and require registration with a ntional body.

First aid programs
PADI, via its subsidiary, Emergency First Response, Corp, distributes the following programs in cardiopulmonary resuscitation (CPR) and first aid for both divers and non-divers: These may not be recognised by health and safety authorities in some jurisdictions where workplace first aid certification must be through a nationally or state accredited training provider.
 * Primary Care (CPR)
 * Secondary Care (First Aid)
 * Care for Children
 * Region-specific workplaces courses for countries including Australia, the United Kingdom and the United States.

Accreditation and memberships
PADI courses are recognized, recommended and cited by the institutions and organizations listed below for both recreational diving and vocational training.

PADI courses are recommended for college credit in the US by ACE. PADI is a member of the United States Recreational Scuba Training Council (RSTC).

Recognition's and equivalencies has been established between PADI and Confédération Mondiale des Activités Subaquatiques, the Colombian Navy, and Fédération Française d'Études et de Sports Sous-Marins (FFESSM). PADI is also a registered training organisation in Australia. As of 2012, PADI rescue diver and divemaster programs are included on the United Kingdom's Health and Safety Executive list of approved diving qualifications.

Those PADI courses aligning with standards published by the International Organization for Standardization (ISO) for 'Recreational diving services' were audited by the European Underwater Federation (EUF) Certification Body in 2004 and 2009, and were certified at both times as complying with these standards.

The relevant certifications may include: Most PADI training programes are not directly covered by ISO standards.
 * EN 14153-1 / ISO 24801-1 - Part 1: Level 1 "Supervised Diver" (PADI equivalent – Scuba Diver)
 * EN 14153-2 / ISO 24801-2 - Part 2: Level 2 "Autonomous Diver" (PADI equivalent – Open Water Diver)
 * EN 14153-3 / ISO 24801-3 - Part 3: Level 3 "Dive Leader" (PADI equivalent – Divemaster)
 * EN 14413-1 / ISO 24802-1 - Part 1: Level 1 Instructor (PADI equivalent – Assistant Instructor)
 * EN 14413-2 / ISO 24802-2 - Part 2: Level 2 Instructor (PADI equivalent – Open Water Scuba Instructor)
 * ISO 11107 Enriched air nitrox (EAN) diving (PADI equivalent – Enriched Air Diver)
 * ISO 11121 introductory training programmes to scuba diving. (PADI equivalent – Discover Scuba Diving)

PADI is a member of the following member councils of the World Recreational Scuba Training Council – the RSTC Canada, the RSTC Europe and the C-Card Council (Japan).

Business strategy
Padi is recognised as the largest recreational diver training agency with the largest rate of issue of diver certification, and the largest membership of professional instructors and dive leaders in recreational diving. They are very distinctly a for profit otganisation focused on efficiency of training of the largest number of customers. This strategy appears to work for them.

Marketing
PADI marketing puts an emphasis on convenience, fun and continued attendance on PADI courses. Risk management is largely by limitations on the certified diver's recommended range of acceptable environmental and equipment options and providing profitable additional training programmes to extend these options by small increments.

Affiliates and sponsorships
Since 2009, PADI and the Boy Scouts of America (BSA) have maintained a mutual support partnership. In Canada, PADI sponsors the Scouts Canada Scuba Program. Affiliates include:


 * Emergency First Response provides CPR and First Aid training both for the lay person and in the workplace.
 * Current Publishing Corporation develops marine science programs for high school and upper level educational facilities.
 * Diving Science and Technology Corporation (DSAT) is the development arm for the Recreational Dive Planner and PADI's Tec-Rec program.

Citations in professional literature
PADI's instructional methodology is cited in EDUCAUSE's 2012 book, Game Changers: Education and Information Technologies regarding badges as "a symbol or indicator of an accomplishment, skill, quality, or interest. From the Boy and Girl Scouts to PADI diving instruction, to the more recently popular geolocation game Foursquare, badges have been successfully used to set goals, motivate behaviors, represent achievements, and communicate success in many contexts."

PADI's environmental emphasis is cited in the 2007 book, New Frontiers in Marine Tourism, in its section, Dive Tourism, Sustainable Tourism and Social Responsibility: A Growing Agenda – Environmental management and education: the case of PADI, (Chapter Seven). "PADI, as well as other diver certification organisations and individual businesses, has put significant resources into conservation and developed public awareness programs".

New Frontiers in Marine Tourism also cites in the section entitled Student Scholarships and Social Responsibility: A Growing Agenda for PADI, that "The PADI Scholarship program … is a good example of the way that various disparate parts of an industry, each with limited resources, can pool their efforts to help more people from developing countries to enter the diving profession… PADI recognizes that good relations with the involvement of local people is essential both to business development and to environmental protection. The scholarship scheme makes entry into the dive business more possible for some students who have the backing of their dive center."