Psychology & Marketing

Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.

Impact factor
According to the Journal Citation Reports, the journal has a 2021 impact factor of 5.507, ranking it 68th out of 155 journals in the category "Business" and 18rd out of 83 in the category "Psychology, Applied".