Public Relations (Arrested Development)

"Public Relations" is the eleventh episode of the first season of the American television satirical sitcom Arrested Development. It was written by Courtney Lilly and directed by Lee Shallat Chemel. It originally aired on Fox on January 25, 2004.

The series, narrated by Ron Howard, follows the Bluths, a formerly wealthy, dysfunctional family, who made their money from property development. The Bluth family consists of Michael, his twin-sister Lindsay, his older brother Gob, his younger brother Buster, their mother Lucille and father George Sr., as well as Michael's son George Michael, and Lindsay and her husband Tobias' daughter Maeby. In the episode, after a series of negative publicity, Michael hires a female publicist for the family, but she turns against them when he decides they shouldn't date in the interest of George Michael.

Plot
Michael (Jason Bateman) takes George Michael (Michael Cera) for an interview at the prestigious Milford School, an institution famous for its credo that children should be neither seen nor heard. The dean is unwilling to associate the school with the tarnished Bluth name, producing a recent newspaper headlining Lucille (Jessica Walter)'s brawl with Lindsay (Portia de Rossi) at a restaurant. Fearing the family's bad press could affect George Michael's future, Michael decides to hire Jessie (Jill Ritchie), a publicist whom he met at the gym, to improve the family's image. Jessie tells the Bluths that Michael, as the most likeable one, will become the face of the Bluth family, Gob (Will Arnett) will start doing charity work, Lindsay will get a job promoting a fancy vodka, Tobias (David Cross) will get his medical license back, and Buster (Tony Hale) will stay out of the public eye.

Tobias, on his way to a medical-license review in Boston, meets actor Carl Weathers on the ride-share van to the airport. Instead of going to Boston, Tobias petitions Carl to teach him acting for $1,100 (the amount Michael gave Tobias for his plane ticket), and Carl accepts. Meanwhile, Gob conducts his first charity magic show at a retirement home, and Michael takes Jessie out for dinner, where she indicates her romantic intentions. George Michael, who hopes the public relations plan will fail because he doesn't want to attend a different school from Maeby (Alia Shawkat), indicates that he doesn't like Jessie. Concerned by George Michael's doubts, Michael suggests to Jessie that they take a step back, and she quits as the Bluth's publicist. Michael gets a call from Gob saying he needs Jessie to spin a story for him. During his charity magic show, Gob had made Earl Milford, founder of the Milford School, disappear into the Aztec Tomb permanently.

The next day, Gob unloads his equipment and discovers Earl Milford hiding in one of his trunks in order to escape from the home. Jessie drops by the banana stand and blames George Michael for destroying her relationship with Michael, threatening to portray the Bluths as the worst family in town. Later that night, Tobias and Carl Weathers visit Lindsay at the restaurant where she works hoping to get free food, which is the same restaurant where Michael is meeting Jessie to patch things up. Lindsay and Lucille want to fight Jessie because they saw the planted story in that day's paper, and Michael tries to prevent them. When he learns that Jessie threatened George Michael, Michael steps back and a free-for-all breaks out. Back home, Michael reassures George Michael that he can be honest with him, and asks him if he is disappointed that he doesn't get to go to Milford. George Michael tells him that he isn't, and tells Michael that he can date whoever he wants, admitting that he thinks it's sad that Michael is not taking more chances with women, prompting Michael to ask him to be less honest.

On the next Arrested Development...
Gob holds a press conference to reveal Earl Milford's return, and Buster moves from the living room to the kitchen.

Production
"Public Relations" was directed by Lee Shallat Chemel and written by Courtney Lilly. It was Shallat Chemel's first directing credit and Lilly's first writing credit. It was the tenth episode of the ordered season to be filmed after the pilot.

Reception
The A.V. Club writer Noel Murray praised the episode, saying "the issue of how the Bluths “play” in the media makes for another stellar episode, completing a four-episode run of excellence that in and of itself would cement Arrested Development’s reputation as one of the all-time greats." In 2019, Brian Tallerico from Vulture ranked the episode 23rd out of the whole series. In the United States, the episode was watched by 6.37 million viewers on its original broadcast.