Public image of Joe Biden

Joe Biden, the 46th president of the United States, has been in the national spotlight for over half a century, ever since he won his first election to the United States Senate in 1972. Biden is seen as a figure with the tendency to commit gaffes. His capacity for empathy has been noted, as has his tendency for exaggeration. Biden's approval ratings as president started strong, but declined after the fall of Kabul on August 15, 2021. As the oldest president in US history, Biden's age and health been the subject of discussion, with some polls finding the issue a subject of concern to a significant majority of Americans. A long-standing parody of Biden by The Onion, popular during his time as Barack Obama's vice president, is thought by some to have contributed positively to his public image.

Reputation
During his Senate tenure, Joe Biden was consistently ranked among the least wealthy members, which he attributed to being elected at a young age. In November 2009, Biden's net worth was only $27,012, but it had increased to $9 million by November 2020, largely due to book sales and speaking fees after his vice presidency.

Political writer Howard Fineman wrote that "Biden is not an academic, he's not a theoretical thinker, he's a great street pol. He comes from a long line of working people in Scranton—auto salesmen, car dealers, people who know how to make a sale. He has that great Irish gift." In 2021, The Nation wrote that "Biden's attempt to identify with the working class has always been more aspiration than reality," and "he has long sought to appeal to the white working class, to position himself as part of it, even if this was as much a question of salesmanship and fantasy as anything else". Political columnist David S. Broder wrote that Biden has grown over time, saying "he responds to real people—that's been consistent throughout." Journalist James Traub wrote that "Biden is the kind of fundamentally happy person who can be as generous toward others as he is to himself."

After the 2015 death of his eldest son Beau, Biden was praised for his empathetic nature and ability to communicate about grief. CNN wrote in 2020 that his presidential campaign aimed to make him "healer-in-chief", while the New York Times described his extensive history of being called upon to give eulogies.

On July 2, 2010, Biden delivered a eulogy for West Virginia Senator Robert Byrd, for which he was criticized due to Byrd's prior association with the Ku Klux Klan. Biden has also been criticized for praising segregationist senators John Stennis, James Eastland, and Strom Thurmond.

A 2006 investigation by editors of the online encyclopedia Wikipedia found that Biden staffers had edited the site, removing and modifying descriptions of incidents of alleged plagiarism and recasting discussion of a possible Biden 2008 presidential candidacy in a more favorable light. In February 2006, The Washington Post quoted Biden spokesperson Norm Kurz as saying that the changes that were "made to Biden's site by this office were designed to make it more fair and accurate."

Political gaffes
In 2006, journalist and TV anchor Wolf Blitzer described Biden as loquacious. Jake Tapper said in 2007 that Biden sometimes "puts his foot in his mouth",  and according to Ben Smith, writing for Politico in 2008, Biden often deviates from prepared remarks. In 2008, Mark Leibovich wrote for The New York Times that Biden's "weak filters make him capable of blurting out pretty much anything". In 2018, Biden called himself a "gaffe machine". Some of his gaffes have been characterized as racially insensitive. For example, in 2006, Biden stated to an Indian American voter that "In Delaware, the largest growth of population is Indian Americans, moving from India. You cannot go to a 7/11 or a Dunkin' Donuts unless you have a slight Indian accent." In 2020, he told Charlamagne tha God during an interview that "if you have a problem figuring out whether you're for me or Trump, then you ain't Black."

According to The New York Times, Biden often embellishes or exaggerates elements of his life, a trait also noted in 2014 by The New Yorker. In October 2022, the Washington Post wrote that Biden often stretches the truth in order to connect with the ethnicity or identity of his audience. For instance, Biden has claimed to have been more active in the civil rights movement than he actually was, and has falsely recalled being an excellent student who earned three college degrees. The Times wrote, "Biden's folksiness can veer into folklore, with dates that don't quite add up and details that are exaggerated or wrong, the factual edges shaved off to make them more powerful for audiences."

In 2024 during and after the first presidential debate, Biden came under immense scrutiny by both Democrats and Republicans for his repeated gaffes. CBS News reported during the debate that Biden was "struggling" with a "hoarse voice." Politico described Biden as "playing into Democrats' worst fears" and "while he wasn't speaking, he stood frozen behind his podium, mouth agape, his eyes wide and unblinking for long stretches of time." Early on the debate, Biden mistook million for billion in regards to taxes stating, "If they just paid 24 percent or 25 percent, either one of those numbers, they’d raised $500 million – billion dollars, I should say..." In a similar gaffe later in the debate, Biden mistook billionaires in America for trillionaires, "We have a thousand trillionaires in America. I mean billionaires in America." Later, Biden gaffed that he had beaten Medicare stating "Look, if – we finally beat Medicare." Trump then used this to mock Biden saying, "Well, he’s right: He did beat Medicaid (ph). He beat it to death." When bringing up the topic of abortion which was long-considered one of the Democrat's "strongest lines of attack" against Trump, Biden attempted to remark on women being arrested for crossing state lines in search of abortion care especially in situations of rape and incest, however as The Atlantic puts it, "it was extremely hard to follow." Regarding these statements, Biden received widespread mockery by Republicans for his wording when he stated, "there’s a lot of young women being raped by their in-laws, by their spouses, brothers and sisters, it’s just ridiculous and they can do nothing about, they try to arrest them when they cross state lines." Ultimately, the general consensus among Democrats was that Biden's debate performance was "disastrous" in no small part due to his repeated gaffes.

The Onion parody of Biden
Between 2009 and 2019, satirical online newspaper The Onion consistently portrayed Biden as an outrageous character who shared almost nothing in common with his namesake besides the title of vice president of the United States. The character was also known as "Diamond Joe". The publication portrayed Biden as a blue-collar "average Joe", an affable "goofy uncle", a muscle car driver, an avid fan of 1980s hair metal, a raucous party animal, a shameless womanizer, a recidivist petty criminal, and a drug-dealing outlaw. Biden's character became one of The Onion's most popular features during the Obama presidency, garnering critical acclaim and a large readership.

In 2019, Joe Garden, one of the contributors to the Onion's depiction of Biden, wrote an article in Vice Magazine expressing regret, and stating he "didn't take him seriously enough" and that The Onion "screwed up" and "let him off easy".

Despite the extreme differences between the fictional character and the real politician, The Onion was regarded as having a significant, mostly positive influence on Biden's public image. Commentators noted that the character likely reinforced public perceptions of Biden as a political figure with populist working-class appeal and a good-natured, easy-going disposition. After briefly reviving the "Diamond Joe" version of Biden in 2019 for its coverage of the Democratic primaries, The Onion retired the character and the Onion's depiction changed from "goofy", "fun", and "relatable", to "biting, sometimes vicious satirical critiques of the actual candidate", and "a creep".

Approval rating
According to FiveThirtyEight, Biden's favorable approval rating remained higher than his disapproval rating until August 30, 2021. Since then, Biden's approval ratings have remained consistently below 45%, with his disapproval ratings being consistently above 50%.

Biden began his presidency with an approval rating above 53 percent, according to the same source, FiveThirtyEight, which takes an average of multiple individual polls. Biden's average disapproval rating rose to 57 percent by July 2022, before improving to the 51 to 52 percent mark by October 2022. Similarly, his approval rating dipped to 38 percent in July 2022, before recovering to the 42 to 43 percent mark by September 2022. His 2023 approval and disapproval ratings have remained flat on average around these percentage points (42 to 43 percent and 51 to 53 percent, respectively), which is comparable to former President Donald Trump at a similar stage in his presidency.

According to Gallup, Biden's approval fell to 37 percent in April and October 2023, the lowest in their polling surveys for Biden. In December 2023, Biden's approval fell to 33 percent in a Pew Research poll, the lowest since he took office. In February 2021, Gallup reported that 98 percent of Democrats approved of Biden; however, as of October 2023 that number had declined to 75 percent. Democrats' opinion of Biden's job has dropped by 11 percent during October 2023. According to Gallup, Biden has alienated some members of his own party with his swift and decisive show of support for Israel. Biden's approval rating among Republicans was 12 percent in February 2021, but ever since August 2021, that number has remained below 10 percent. In August 2023, a poll by the Associated Press and NORC Public Affairs Research Center found that three-quarters of people think Biden is too old for another term. By the end of 2023, Biden's approval rating was at 39 percent, which Gallup noted to be the lowest approval rating in modern history for a first-term president in the year preceding his re-election campaign.