Punch (website)

Punch is an online media website covering drinks, drinking culture, and nightlife. The website was founded by Talia Baiocchi and Aaron Wehner in 2013. Vox Media acquired Punch in 2021 as a companion site to Eater. The site has been recognized six times by the James Beard Foundation Awards.

History
The drinks and nightlife site Punch is a brand of the digital media company Vox Media. It covers drinking culture and home bartending, offering feature stories and guides alongside a cocktail recipe database with over 2,500 recipes. The property earns revenue via advertising, sometimes displaying content generated by Vox Creative.

Punch was founded in 2013 by current editor-in-chief Talia Baiocchi and Aaron Wehner. The site was initially focused around wine, spirits, cocktails, and nightlife. In August of 2021, Punch was acquired by Vox Media as a companion brand to Eater, expanding coverage to include social videos. In 2023, Punch launched Pre Shift, a newsletter for the hospitality industry, in collaboration with Eater.

Organization
Punch is led by founder and editor-in-chief Talia Baiocchi. In 2013, Leslie Pariseau joined Punch as the site's founding deputy editor, and later, features editor. As of 2024, Chloe Frechette is the deputy editor and Jess Mayhugh is the managing editor of Punch.

Reception
Punch has been described by The Wall Street Journal as "a hip online magazine devoted to wine and cocktails."

The brand's content has been nominated for six and won three James Beard Foundation Awards.