Quark (company)

Quark Software Inc. (founded 1981 in Denver, Colorado, USA) is a privately owned software company which specializes in an integrated, single vendor solution for managing the entire content lifecycle, from content strategy and creation, through collaboration and publishing, to consumption and analysis. It offers low-code / no-code XML-based structured content authoring in Microsoft Word or a Web browser, component content storage and assembly via CCMS (Component Content Management System), and content intelligence based on AI and production, consumption and workflow analytics. It enables content reuse and is used for content automation in translation and localization workflows with its flexible content models and design templates.

The company is best known for its desktop page layout and design software, QuarkXPress, although this has now become secondary to its other products and services.

History
Quark was founded with $2,000 in 1981 in Denver, Colorado, U.S. Between 1981 and 1985, their primary products were Word Juggler and Catalyst. Word Juggler was the first word processor on the Apple III. Catalyst was a program that was distributed bundled with the Apple IIe, and allowed users to run floppy disk-based applications from their hard drive. They also attempted a product line called "Quark Peripherals", but the market for storage devices at the time resulted in a huge financial loss. The devices released, the "QC10" and "QC20", were 10 and 20MB hard disk drives, respectively, that could be used with the Apple IIe or IIc, the Apple /// or III+, or the Macintosh (notably, via the Macintosh's floppy disk drive port). The QC10 retailed for US$1,295.00 in October 1985.

In March 1987, Quark released QuarkXPress 1.0, which due to its precision quickly gained market share from Aldus PageMaker. With the release of QuarkXPress 3.0 in 1990, Quark quickly achieved a dominant position in the desktop publishing market and became the standard for desktop publishing. By the end of the 1990s, it had gathered a market share of around 90%.

In the late 1990s, Quark faced intense criticism for slow innovation cycles, high prices, and a poor response to customer needs. Therefore, many customers welcomed the release of Adobe InDesign in 1999 as a viable alternative. The release of Adobe Creative Suite in 2003, essentially including InDesign with Photoshop and Illustrator, resulted in ongoing market share loss for QuarkXPress.

As a result, under the new leadership of Raymond Schiavone, Quark started to refocus its resources towards the enterprise dynamic publishing market (now Content Automation), announcing a new strategy in March 2008.

Quark acquired A Lowly Apprentice Productions (ALAP), which provides extended technology for the publishing and graphic design industries, in 2005.

In 2008, Quark Software acquired an XML editor vendor In.vision Research Corporation. It also acquired Gluon in 2010, a New Jersey-based software company that develops tools for the corporate and publishing industries.

On May 29, 2012, Quark acquired Mobile IQ, with digital publishing technology for tablet devices named PressRun, later renamed to App Studio.

In 2017, Quark acquired Docurated, a New York-based creator of sales and marketing software. for an undisclosed amount. Docurated’s CEO and founder Alex Gorbansky joined Quark’s executive team.

In 2022 the company opened new offices in Birmingham, UK, and Dublin, Ireland.

Quark was listed in 2023 UK’s Best Workplaces in Tech list and won Bronze Stevie Award in the Content Management Solution category in the 21st Annual American Business Awards.

Ownership and management
Quark was founded under the name "Quark Engineering" in 1981 by Tim Gill and Mark Pope. In 1986, Fred Ebrahimi joined Quark as CEO and co-owner. In 1990, Mark Pope sold his share of the company to the other partners. In 2000, Tim Gill left Quark and sold all his shares to Ebrahimi.

In keeping with its India focus, Quark appointed Kamar Aulakh, a Quark veteran of Indian origin, as its CEO in February 2004. In June 2005, Quark informed its employees that Aulakh was no longer with the company.

At the end of 2006, Fred Ebrahimi gave all his shares of Quark Inc. to his children, with his daughter Sasha Ebrahimi taking the position of chairman.

On November 1, 2006, Quark appointed Raymond Schiavone, former CEO of Arbortext, as its new CEO.

On August 9, 2011, the Ebrahimi family sold all their shares to Platinum Equity, a California-based private equity firm. Parallax Capital Partners subsequently acquired Quark Software Inc. from Platinum Equity on July 12, 2017, stating their intentions to invest in growing the company's new content automation business through organic growth and acquisitions.

On June 1, 2021, Quark appointed Martin Owen, former SVP of Products at Erwin (now Quest Software), as its new CEO.

Products
Quark's first products were word processing software for the Apple II and Apple III. In 1987, it released its best known product, QuarkXPress, for Apple Macintosh. In 1992, it also released the product for Microsoft Windows.

In the 1990s, QuarkXPress 3.x gained around 90% market share of page layout applications. Its editorial workflow system, called Quark Publishing System, sold almost a thousand times to magazines and newspapers.

The company announced a picture editing application, QuarkXPosure, which was never released, and a multimedia authoring add-on XTension for QuarkXPress, QuarkImmedia. Neither is part of Quark's portfolio anymore. The company briefly purchased and marketed a standalone multimedia authoring program, mTropolis, before discontinuing it in the late 1990s.

Quark acquired two companies creating add-ons for QuarkXPress and InDesign, ALAP in 2005 and Gluon in 2010.

Reflecting a shift towards Web-based word-processing tools such as Office 365 and Google Docs, in November 2014, Quark announced the release of a new authoring tool, Quark Author.