RKS Design

RKS Design is a product design firm, industrial design firm, product development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin and RKS Guitars.

Design projects
The company also designed a design-thinking methodology called Psycho-Aesthetics, a process that helps designers focus on understanding consumer need and emotion in order to create new products. Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.

Using the approach, the company designed Lego's sustainable packaging, Teddy Ruxpin, a popular children's toy in the 1980s and early 1990s, the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason, Gamevice mobile controller for Wikipad, and cAIR transportation concept.

Psycho-Aesthetics
RKS Founder Ravi Sawhney has published three book under the title of Psycho-Aesthetics. Psycho Aesthetics is a design-thinking methodology used to create hardware, software products.