Rastah

Rastah is a Pakistani streetwear label established in 2018 by cousins Zain, Ismail, and Adnan Ahmad. The brand combines elements of Western attire with traditional Eastern culture and art.

History and background
Rastah was founded in 2018 in Lahore, Pakistan. The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing. The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing.

In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah. In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week.

The brand has been worn by Bollywood actor Anil Kapoor, Riz Ahmed, rapper French Montana, Bollywood filmmaker Karan Johar, and Justin Bieber.