Redcats

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.

History
Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999. In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010 and launched a new corporate website in 2011.

The network
With an international presence, the Group accounted for more than 70 merchant websites in 2011.

Worldwide presence
In 2010, Redcats had over 26 million active customers in 31 countries and generated 57% of its revenue through its 70 merchant websites. The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures

 * 184 million items sold worldwide in 2010
 * 3,436 million Euros in revenue in 2010
 * 165 million Euros in operating profit in 2010
 * 14,105 collaborators in 2010