Reign (store)

Reign is a fashion retailer and online store based in Manhattan. It was founded in 2017 and sells a mix of fashion products consisting of ready to wear, footwear, and accessories for men and women.

History
The company was founded in 2017by Santino LoConte, the former head of global product collaborations at Pony. That year, it opened up a 1600 sq. ft. retail store in New York, as part of a strategic partnership with Samsung C&T Fashion Group. In 2018, Reign opened a shop-in-shop location at the 10 Corso Como New York store.