Rest of World

Rest of World is a nonprofit publication covering technology stories outside western countries. Founded in 2020 by Sophie Schmidt, daughter of former Google CEO Eric Schmidt, Rest of World focuses on the impact of technology in "glossed over" emerging consumer markets outside the developed West. The publication is primarily funded by Schmidt.

Rest of World has extensively covered the electric vehicle revolution, the gig economy, Chinese technology companies, and artificial intelligence in global markets. The publication won a 2024 National Magazine Award in the design category, for articles on innovative non-western companies, Chinese shopping platforms, and how AI stereotypes different nationalities.

In 2024, Rest of World launched an AI Elections Tracker to examine the role AI plays in elections worldwide.