Rhone Apparel

Rhone Apparel (referred to simply as Rhone) is an American company producing and selling activewear.

History
Rhone is a company that was founded in 2014 in New Canaan, Connecticut by brothers Nate and Ben Checketts, Casey Edgar, Kyle McClure and Carras Holmstead. The company's name is inspired by the river and region in France with the same name, known for its historical significance and aesthetic beauty.

Initially launched as a web-only retailer, Rhone later partnered with Bloomingdale's in November 2014, expanding its sales to five locations. In 2015, the company's products were stocked in a total of 127 locations, including retailers such as Nordstrom, Equinox, and CorePower Yoga. In November 2015, Rhone generated 62% of its total annual revenue for 2014.

In September 2015, Rhone announced the closing of a $5 million Series A financing round, with investments from individuals in sports, media, and fashion industries. Since its inception, Rhone has raised a total of $6.2 million in funding. In February 2016, the company acquired a building in Stamford, Connecticut to serve as its new headquarters.

Profile and products
Rhone primarily manufactures and sells activewear. The company uses fabrics like organic cotton, recycled polyester, merino wool, and modal in their products. Many of the company's offerings include antimicrobial and breathable fabrics. Flatlock stitching, where the seams lie flat with edges of fabric butting together rather than folding together, is used to avoid chafing.

Historically focused on men's activewear, Rhone began selling a permanent line of women's activewear in April 2024, after having offered temporary women's collections in the past.

The company sometimes stitches or adheres inspirational messages onto its products, such as "Don't Die Without a Few Scars" or "What We Do in Life Echoes in Eternity."