Ri Happy

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.

History
Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".

It had 196 stores as of May 2019.

In 2012 the private equity fund The Carlyle Group fund acquired an 85% stake in the company, assuming majority control. As part of the acquisition, Héctor Núñez became CEO. In the same year, Ri Happy purchased competitor PBKids.

In 2020,, previously CEO of , became the new CEO.

In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.

Ri Happy Baby
In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.