Richard Sands (DJ)

Richard Sands is employed in the American radio industry.

First program director at Live 105 (KITS-FM) in San Francisco. He began at the station as evening disc jockey when it was a Hot Hits formatted Top 40 station in 1983, eventually rising to the program director position in 1985. He left the station in 1998, after it was merged with CBS co-owned KOME.

He won Billboard Magazine's Major Market Program Director of the Year award, among numerous other honors.

Born Richard Briskin, he is the son of best-selling author Jacqueline Briskin and former literary agent Bert Briskin.

He currently publishes The Sands Report, a weekly Alternative radio and record company industry newsletter which began in April 2002, after serving three years as Alternative editor at Gavin Magazine.