Right Media

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart. Former CTO Brian O'Kelley and former director of analytics Mike Nolet subsequently co-founded AppNexus, in 2007.

On October 17, 2006, Yahoo! made a strategic investment in Right Media. Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor ) and Fox Interactive Media.

On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.