Romanov (vodka)

Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.

Variants
Romanov comes in four flavours:
 * Premium
 * Orange
 * Lemon
 * Apple

Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.

Sales
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka, which increased to 89% in 2010. From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.