Roseville, California

Roseville is the most populous city in Placer County, California, located within the Sacramento metropolitan area. As of 2019, the US Census Bureau estimated the city's population to be 141,500, making it the second-largest city in the Sacramento area. Interstate 80 runs through Roseville and State Route 65 runs through part of the northern edge of the city.

Historically associated with the railroad, the city underwent significant urban renewal in the 1980s and 90s. Today it has become a major commercial hub, attracting regular shoppers and visitors from a large swath of rural southeastern Sacramento Valley and the Sierra Nevada foothills. In recent years, it has seen significant population growth and new single-family home developments, becoming a “boomburb” or edge city of Sacramento.

History
The Nisenan lived in the land that became Roseville for over 2000 years before being forcibly removed by disease, miners and settlers. The settlement developed around a stage coach station called Griders. According to the Roseville Historical Society, in 1864 the Central Pacific Railroad tracks were constructed northeastward from Sacramento as part of the transcontinental railroad. The point where the tracks met the California Central Railroad line was named "Junction". Junction eventually became known as Roseville.

In 1909, three years after the Southern Pacific Railroad moved its facilities from Rocklin to Roseville, the town became an incorporated city. What followed was a period of expansion, with businesses building more than 100 structures, including what was the largest ice manufacturing plant in the world (the Pacific Fruit Express building, in 1913).

The city was a railroad town for decades. By 1929, the railroad employed up to 1,225 people out of a total population of 6,425. With the onset of World War II, the rail yards became busier than ever.

The post-war building boom brought continued prosperity. But the nature of the city changed dramatically in the 1950s.

During this decade, the railroad continued to expand and upgrade, converting its steam engine fleet to all diesel engines. But competition arose in new sectors: the postwar development of the national Interstate Highway System and the airline industry adversely affected the railroads' passenger and freight traffic. Trucking carried increasing amount of freight on highways. Industry restructuring took place and jobs were lost as railroads dropped passenger routes and consolidated operations.

Although the railroad has continued as a major employer in Roseville, the city's expansion has been based on the emergence of other employment sectors.

Construction in 1950 of the Washington Boulevard (then called Seawell) railroad underpass dramatically affected downtown. It improved the ability of people to travel from one side of the tracks to the other, but it reduced traffic through the Roseville business district north of the tracks. Those businesses lost customers.

The completion of Interstate 80 in 1956 stimulated new businesses, with a population shift, from downtown to what would become known as East Roseville. The old downtown lost more businesses and slid into a gradual decline.

The Southern Pacific (now Union Pacific) yard was the site of the 1973 Roseville Yard Disaster. A major explosion and fire took place.

The city saw steady population growth throughout the ensuing decades, as shopping centers, major retailers, and homes were constructed, mostly outside the historic downtown. The growth rate was modest until 1985. Between 1929, when the population was 6,425 people, and 1985, the population grew by 22,563 people.

In 1985 the population stood at 28,988 people. Five years later it was 44,685 people, and by 2000 it was 74,234 people. Some of this growth was fueled by the arrival of major technology employers, such as Hewlett Packard (in 1979) and NEC (in 1983), in the city The population as of 2014 was 126,956 people.

Revitalization
In 1988, the city embarked on a multi-million dollar plan to redevelop approximately 207 acre of land in the downtown core, and revitalize historic areas that had been in decline. Projects included the Vernon Streetscape Project, Atlantic Street Beautification, Civic Plaza Complex, Downtown Vernon Street and Historic Old Town, Historic Old Town Streetscape project, Riverside Avenue Streetscape project, Oak Street Improvement Project, and Washington Boulevard pedestrian underpass. A new parking garage opened in 2007, the Roseville Arts! Blueline Gallery opened in 2008, and a new Civic Center opened in 2013. The Vernon Street Town Square now features a small raised stage, a water spray for children, and a venue for community events.

Incidents
In 1995, a Roseville police officer shot and killed another officer, Mark A. White, during an attack at the city's police station. White (in plain clothes) drew his weapon against the assailant, but another officer mistakenly believed White was also an assailant and shot and killed him.

On October 21, 2010, a young man set fires inside the Westfield Galleria at Roseville resulting in major damage to the mall. It reopened the next year after renovations.

Geography
According to the Roseville Civic Center, the city has a total area of 42.26 sqmi, of which 42.24 sqmi is land. 0.002 square miles, or 1 acre, is water. Several streams flow through Roseville, including Dry Creek, Linda Creek, Secret Ravine and Cirby Creek.

Climate
Roseville has a hot-summer Mediterranean climate that is characterized by cool, wet, usually snowless winters and hot, dry summers (Köppen Csa). The climate is similar to nearby Sacramento, the minor differences reflecting Roseville’s more inland position, resulting in less of the moderating influence of the ocean. As a result, winters are slightly cooler and summers are slightly hotter than Sacramento. Some marine influence does reach Roseville, so temperatures often are still more moderate than other inland parts of the Central Valley by up to 10 F-change.

The wet season is generally October through April. Because Roseville is east of Sacramento and at a higher elevation, it receives slightly more rainfall. The dry season lasts from June to October; similar to other Central Valley cities, temperatures can be extremely hot in the summer (routinely peaking above 105 F on the hottest days), unusual for a non-desert climate at mid-latitude. For any given year, summers can be consistently hot or mild depending on where the position of the North Pacific High settles around the end of June. Extremely hot years with July highs typically around 100 F are averaged out against milder summers that reach around 90 F.

Average daily high temperatures range from 53 F in January to 94 F in July. Daily low temperatures range from 39 F in winter to 61 F in summer.

On March 26, 2014, an EF0 tornado touched down in Roseville.

2010
The 2010 United States Census reported that Roseville had a population of 118,788. The population density was 3,279.4 PD/sqmi. The racial makeup of Roseville was 94,199 (79.3%) White, 2,329 (2.0%) African American, 885 (0.7%) Native American, 10,026 (8.4%) Asian (3.1% Filipino, 2.0% Indian, 1.0% Chinese, 0.6% Japanese, 0.6% Vietnamese, 0.5% Korean, 0.8% Other), 346 (0.3%) Pacific Islander, 5,087 (4.3%) from other races, and 5,916 (5.0%) from two or more races. There were 17,359 people of Hispanic or Latino ancestry, of any race (14.6%).

The Census reported that 117,941 people (99.3% of the population) lived in households, 478 (0.4%) lived in non-institutionalized group quarters, and 369 (0.3%) were institutionalized.

There were 45,059 households, out of which 16,885 (37.5%) had children under the age of 18 living in them, 24,050 (53.4%) were opposite-sex married couples living together, 4,901 (10.9%) had a female householder with no husband present, 2,088 (4.6%) had a male householder with no wife present. There were 2,518 (5.6%) unmarried opposite-sex partnerships, and 286 (0.6%) same-sex married couples or partnerships. 11,042 households (24.5%) were made up of individuals, and 4,502 (10.0%) had someone living alone who was 65 years of age or older. The average household size was 2.62. There were 31,039 families (68.9% of all households); the average family size was 3.14.

The age distribution of the population shows 31,210 people (26.3%) under the age of 18, 9,397 people (7.9%) aged 18 to 24, 33,362 people (28.1%) aged 25 to 44, 28,952 people (24.4%) aged 45 to 64, and 15,867 people (13.4%) who were 65 years of age or older. The median age was 36.8 years. For every 100 females, there were 91.9 males. For every 100 females age 18 and over, there were 88.4 males.

There were 47,757 housing units at an average density of 1,318.4 /sqmi, of which 29,513 (65.5%) were owner-occupied, and 15,546 (34.5%) were occupied by renters. The homeowner vacancy rate was 2.3%; the rental vacancy rate was 6.8%. 79,887 people (67.3% of the population) lived in owner-occupied housing units and 38,054 people (32.0%) lived in rental housing units.

2005
As of 2005, there were 103,845 people, 42,538 households, and 21,855 families residing in the city. The population density was 2,622.5 PD/sqmi. There were 31,925 housing units at an average density of 1,047.6 /sqmi. The racial makeup of the city in 2010 was 71.0% non-Hispanic White, 1.8% non-Hispanic African American, 0.5% Native American, 8.2% Asian, 0.2% Pacific Islander, 0.2% from other races, and 3.4% from two or more races. Hispanic or Latino of any race were 14.6% of the population.

There were 30,783 households, out of which 35.4% had children under the age of 18 living with them, 57.1% were married couples living together, 10.1% had a female householder with no husband present, and 29.0% were non-families. 23.1% of all households were made up of individuals, and 9.2% had someone living alone who was 65 years of age or older. The average household size was 2.57 and the average family size was 3.03.

In the city, the age distribution of the population shows 26.8% under the age of 18, 7.0% from 18 to 24, 30.8% from 25 to 44, 21.0% from 45 to 64, and 14.5% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 92.1 males. For every 100 females age 18 and over, there were 88.8 males.

According to a 2007 estimate, the median income for a household in the city was $68,273, and the median income for a family was $84,863 Males had a median income of $50,426 versus $35,494 for females. The per capita income for the city was $47,021. About 3.4% of families and 4.9% of the population were below the poverty line, including 5.3% of those under age 18 and 4.1% of those age 65 or over.

Economy
The city of Roseville has a variety of businesses. It has encouraged the addition of large retail centers, including one of the largest auto malls in the country, which contributes significantly to sales tax receipts at the city and county level. Revenue from sales tax has been a main reason why the city of Roseville has been able to keep up the city's infrastructure as the population has dramatically increased. This environment has produced a mix of housing, small and large employers, as well as shopping opportunities. A popular water park, Roseville Golfland SunSplash, is also located in Roseville. Companies based in the city include financial technology unicorn GoodLeap, which specializes in loans for residential solar energy. The Roseville unemployment rate is 5.2%.

Retail Commerce
Shopping plays a vital role in the economy of Roseville, which has the thirteenth highest retail sales of all California cities. Roseville is considered a regional shopping destination, with the Westfield Galleria at Roseville being the main shopping center in the city and the second-largest shopping mall in Northern California. Westfield embarked on a 487806 sqft expansion project costing $270 million, because of the revenue they acquire from this high-end mall.

Across the street from the Galleria, Peter Bollinger Investment Company built a $70 million complex named "Fountains at Roseville". Fountains at Roseville is a 330000 sqft retail center that includes recreation centers. The first phase opened to the public on June 30, 2008, and includes many retailers, as well as a vast variety of casual and fine dining options. Plans call for future construction of hotel, additional retail, and office buildings as well.

In addition to the Galleria and Fountains at Roseville, the city has many shopping plazas surrounding the Galleria and the Douglas Boulevard financial corridor.

Major employers
The top ten employers of the city as of 2017 are:

Public schools
Roseville is part of the Roseville City School District, Eureka Union School District, Dry Creek Joint Elementary School District, and Roseville Joint Union High School District.The Roseville Joint Union High School District is ranked #41 best school districts in California.

Colleges and universities
Extension campuses of Brandman University and Sierra College (called "Roseville Center") are located in Roseville.

Media
Rocklin and Roseville Today is a daily online newspaper. The Roseville Press-Tribune is a local weekly newspaper.

Roseville High School's student-run news organization, Eye of the Tiger, publishes the bimonthly Eye of the Tiger newspaper. It also produces the biweekly Eye of the Tiger News broadcast.

The Sacramento Bee is also distributed in Roseville. Style Magazine, founded in 2003, is the area's largest circulation general interest, monthly magazine.

Transportation
Two highways run through the city: Interstate 80 and State Route 65 (the southern terminus of which connects to I-80).

Amtrak, the national passenger rail system, provides service to Roseville at the Roseville Amtrak Station and is part of the Capitol Corridor.

Roseville Transit is a public transit service overseen by the city of Roseville and operated by MV Transportation. The system provides a total of 12 regular local routes, as well as the Roseville Transit Dial-A-Ride (DAR) and Roseville Transit Commuter service. There are several stops where connections may be made with the Sacramento Regional Transit line and Placer County Transit.

Placer County Transit connects Roseville with the Watt/I-80 RT light rail station, as well as the cities of Auburn, Lincoln, Rocklin, and other cities along the Interstate 80 corridor. The Placer Commuter Express service to Sacramento also serves the Taylor Rd. park and ride lot.

Utilities
The City of Roseville provides electric, water, wastewater, and solid waste services to most areas. In February 2020, 75 project customers, including Roseville, received permanent federal water contracts for the Central Valley Project.

Pacific Gas and Electric provides natural gas service. Internet, cable, and/or telephone companies that service the Roseville area include AT&T, Comcast, and Consolidated Communications.

Healthcare
Major healthcare providers in the city include Sutter Roseville and Kaiser Permanente. There are multiple smaller clinics located near or around the city. UC Davis Medical Center is also located in nearby Sacramento.

Fire department
The Roseville Fire Department provides fire protection and emergency medical services. The department is responsible for an area of 36 sqmi housing a population of 118,788.

The department has 8 stations with a single battalion.

Residents

 * George Barris, auto customizer, created TV's Batmobile
 * Isaiah Frey, NFL football player for the Chicago Bears
 * Jason Hill, NFL football player
 * Bizz Johnson, U.S. Representative and mayor of Roseville
 * Dan Quinn, mixed martial arts fighter and stevia advocate
 * David Yost, actor
 * Neilson Powless, professional cyclist
 * Kolton Miller, NFL football player for the Las Vegas Raiders
 * Jordan Kunaszyk, NFL football player for the Carolina Panthers
 * Steven Anderson, Baptist preacher

Natives

 * Evelyn Ashford, runner, Olympic gold medalist and world record holder
 * Cameron Beaubier, motorcycle racer, five-time MotoAmerica Superbike champion
 * Tedy Bruschi, NFL football player
 * Dan Bunz, NFL football player
 * Connie Champagne, singer and actress
 * Ray Clemons, NFL football player
 * John Ensign, U.S. Senator from Nevada
 * Leanne Hulsenberg, professional bowler and member of the USBC and PWBA Halls of Fame
 * Heather Lynn Johnsen, first female tomb guard for the Tomb of the Unknown Soldier (Arlington)
 * Thomas King, American-Canadian writer and broadcast presenter
 * Andrew Knapp, catcher for the Philadelphia Phillies
 * Cassie McFarland, designer of Baseball Hall of Fame Commemorative Coin
 * Scott Pruett, 2008 Rolex sports car series championship winner
 * Molly Ringwald (1968-), Brat Pack actress
 * Summer Sanders, Olympic swimmer, gold medalist, actress, TV personality
 * Dominic Sandoval, dancer, member of dance group Quest Crew
 * Andrew Susac, MLB baseball player
 * Chelsea Wolfe, Heavy metal singer/songwriter