Sara Jane Ho

Sara Jane Ho (何佩蓉) is a Chinese educator, socialite, and founder of Institute Sarita, a Beijing finishing school established in 2013. She is the etiquette expert for the 2022 Netflix series Mind Your Manners. The New York Times has described her as a representation of the new "Superrich" in China.

Early life and education
Sara Jane Ho was born in Hong Kong in December 1985. Her father made a living as a businessman who built hospitals to be donated to the government, while her mother was a music industry executive. Ho's mother died in 2007 when Sara Jane was 21.

Ho attended the Peak School and German Swiss International School, followed by Phillips Exeter Academy in New Hampshire. She studied English literature at Georgetown University, where she currently sits on the College Board, and holds an MBA from Harvard Business School.

Career
Sara Jane Ho started her career as a Mergers & Acquisitions Analyst at the New York Investment Banks, Perella Weinberg Partners.

After graduating from Institut Villa Pierrefeu, a Swiss finishing school, Ho moved to Beijing in 2013 to establish Institute Sarita. This was her first high-end etiquette school, which she founded through capital input from her father. Her courses ranged in price from about $3,200 to $16,000. In May 2015, Ho opened a second school in Shanghai.

In 2013, Ho was included on the Forbes 2013 list of "Future Women in the Mix in Asia: 12 to Watch" and in 2015 was included as "Forbes 30 Under 30" and BBC 100 Women. Ho is also a Global Shaper for the World Economic Forum. Institute Sarita was recognized as one of the "World's Most Innovative 50 Companies" by Fast Company magazine in 2014.