Scenic (cruise line)

Scenic Luxury Cruises and Tours is a privately held Cruise Line and Touring Company, established by Australian businessman Glen Moroney in 1986. The company opened its first United Kingdom office in 2007, its headquarters in Manchester. Scenic's inaugural European river cruise occurred in 2008 with the debut of its first river ship, "Scenic Sapphire".

As of January 2024, Scenic operates 15 river cruise ships, providing services in Europe and Southeast Asia, and previously including Russia. On August 15, Scenic introduced its first purpose-built ocean cruise ship, Scenic Eclipse, which operates in the Americas, Europe, the Arctic, Antarctica, and the Norwegian fjords. In April 2023, Scenic launched Scenic Eclipse II, a nearly identical sister ship.

History
Scenic was established by Glen Moroney in 1986. The company first offered river cruises in Europe in 2008 with the launch of Scenic Sapphire, followed by Scenic Emerald, Scenic Diamond, and Scenic Ruby in 2009.

In 2012, Scenic launched the Scenic Tsar, which operated on the Moscow-St Petersburg route.

In 2013, Scenic established Emerald Waterways as a lower-cost river cruise line.

In 2014, Scenic expanded its fleet with the addition of the 169-passenger Scenic Jade, operating on the River Danube, and the 126-passenger Scenic Gem, servicing the River Seine.

In 2016, Scenic launched several new ships: Scenic Azure for the River Douro in Portugal; Scenic Amber for Europe's major rivers, and Scenic Aura and Scenic Spirit for the Irrawaddy and Mekong rivers in Southeast Asia.

In January 2016, Scenic announced plans to enter the ocean cruise market with the launch of Scenic Eclipse, a 228-passenger ocean liner, which began service in August 2019.

As of 2019, Scenic is redesigning 10 ships, including Scenic Diamond, Scenic Sapphire, Scenic Ruby, Scenic Pearl, Scenic Jasper, Scenic Opal, Scenic Amber, Scenic Crystal, Scenic Jade, and Scenic Jewel.

In March 2022, Scenic suspended all Russian operations following the Russian invasion of Ukraine.

Cruises and destinations
Scenic operates on nine rivers, covering major rivers in Europe and Southeast Asia, and formerly the Volga in Russia.

With the introduction of their ocean cruise ships, Scenic now also operates in Antarctica, the Arctic, the Americas, the Mediterranean, the Baltic, the British Isles, and the Norwegian Fjords.

Current fleet
 Expedition ship