Schutt Sports

Schutt Sports (trade name of Kranos Corporation) was a United States company that manufactured protective gear for several sports, focusing on American football, baseball, softball, and lacrosse. Products manufactured by company, headquartered in Litchfield, Illinois, included helmets and other protections such as jockstraps, and shoulder pads. The company also produced American football sportswear including jerseys and pants.

Established in 1918 as a basketball equipment manufacturer, during its existence Schutt signed agreements with sports leagues such as Major League Baseball and American Amateur Baseball Congress in the 2010s. Nevertheless, the COVID-19 pandemic affected the company's operations severely so it filed for bankruptcy in December 2020.

History
The company was established in 1918 as a basketball hoop and dry line developer. It created the first football faceguard in 1935. In 2008, competitor Riddell sued Schutt for infringing on three patents. The three products identified were branded by Schutt under the names "DNA", "ION", and "AIR XP". Two years later, the company sued Riddell, also for patent-infringement. However, Schutt ended up losing in the lawsuit, forcing them to file bankruptcy. Despite this, football helmets and facemask sales in 2011 increased by 15%. After the bankruptcy, Platinum Equity acquired the assets of the company in September 2018. In December 2020, it was announced that Innovatus Capital Partners, LLC, had acquired the assets of Kranos Corporation including its brands Schutt, ProGear Shoulder Pads, Tucci Bats, Hollywood Bases and Adams USA.

While Schutt was able to emerge from its initial bankruptcy filing and secure new business, such as a 2018 deal with Major League Baseball to supply bases, home plates and pitching rubbers, the company was not able to withstand the damage to its business wrought by the COVID-19 pandemic. On December 18, 2020, Kranos Corporation, which had done business as Schutt Sports, filed for Chapter 7 liquidation. In the petition filed with the court, the company listed $1,219,773 in assets and $58,342,153 in liabilities; as noted by SGI News, the assets consisted entirely of Zamst inventory, a line of sports braces and related sports medicine products that Schutt agreed to distribute exclusively under a multi-year contract with Nippon Sigmax.

Concussion prevention
Schutt has been active in developing equipment to prevent concussions in American football, including creating a device in 2008 for Arena Football League players called the "Shockometer". The device is shaped like a triangle, with an adhesive on one side, that sticks to the helmet. When a player is hit by a g-force of more than 100 g, a light in a capsule on the device will flash red. However, fan activity could potentially affect the device as well as calibration Issues. Proper calibration is essential for accurate g-force measurement. If the sensors are not calibrated correctly or if the calibration process is not performed regularly, it can lead to faulty measurements.

In 2012, the company developed a helmet line called "Vengeance", which the company stated will give players "the opportunity to face their foes head-on." Critics and doctors questioned the model's marketing, saying that the statement, as well as the name, can give the wrong message. However, Schutt CEO Robert Erb stated that the name stems from the competition between Schutt and Riddell, and that the name will not appear on the helmet.

Modern football helmets incorporate several features to reduce the risk of concussions. These include improved padding systems, shock-absorbing materials, and enhanced helmet shells. The padding inside the helmet is designed to mitigate the force of impacts and reduce the acceleration experienced by the brain during a collision. Helmets are crucial in minimizing the risk of head injuries, but they cannot completely eliminate the possibility of concussions. Football remains a contact sport with inherent risks. Therefore, it is essential to complement helmet technology with proper tackling techniques, rule changes, and comprehensive concussion protocols to ensure player safety.

"WARNING Keep your head up. Do not butt, ram, spear or strike an opponent with any part of the helmet or faceguard. This is a violation of football rules and may cause you to suffer severe brain or neck injury, including paralysis or death and possible injury to your opponent. Contact in football may result in Concussion/Brain Injury which no helmet can prevent. Symptoms include loss of consciousness or memory, dizziness, headache, nausea or confusion. If you have symptoms, immediately stop and report them to your coach, trainer and parents. Do not return to a game or contact until all symptoms are gone and you receive medical clearance. Ignoring this warning may lead to another and more serious or fatal brain injury.

NO HELMET SYSTEM CAN PROTECT YOU FROM SERIOUS BRAIN AND/OR NECK INJURIES INCLUDING PARALYSIS OR DEATH. TO AVOID THESE RISKS, DO NOT ENGAGE IN THE SPORT OF FOOTBALL."

- Warning label on the back of Schutt-developed football helmets

Helmet technologies
Schutt employs Thermoplastic Urethane (TPU) cushioning in their helmets. TPU is a resilient material that offers excellent impact absorption and durability, providing enhanced protection against collisions. They also utilize the SUREFIT Air Liner which is a customizable helmet liner system that utilizes inflatable air bladders. It allows players to adjust the fit of the helmet, ensuring a secure and comfortable fit while minimizing movement and potential injury. Additionally, Schutt integrates D3O, a smart material, into key impact zones of their helmets. D3O is a flexible material that instantly hardens upon impact, dissipating and managing the forces exerted during collisions, thereby reducing the risk of injury. Another very important piece of technology Schutt uses is the Tectonic Plate 3DX Technology. Schutt's Tectonic Plate 3DX technology involves incorporating a multi-layered system in the helmet shell. This design allows for controlled and efficient energy transfer upon impact, providing improved protection against rotational forces and also reducing the risk of concussions.

Sponsorships
The company's basketball equipment was used by various athletic associations; Schutt's rims were the official rims of the SEC men's and women's basketball tournaments. The company was also sponsor of the Illinois High School Association Schutt Sports Slam Dunk Spectacular dunk contest. The Philadelphia 76ers frequently used Schutt's equipment during their summer camps, and was the preferred equipment of the Missouri Valley Conference. Schutts also developed equipment for the United States men's national softball team/women's softball teams, and developed the Aqua Tech helmet in 2012 for the women's team.