Screaming Yellow Zonkers



Screaming Yellow Zonkers was a popcorn snack food, produced and marketed by Lincoln Snacks in the United States from 1968 to 2007, with subsequent limited editions. Zonkers were noted for the bold graphics and funny text of their packaging.

Development
In 1968 Lincoln Snacks developed a nut-free, kosher sugar glazed popcorn with a strong yellow color—as a variant of their other popcorn products, Fiddle Faddle and Poppycock.

When Lincoln executives invited major ad agencies in Chicago to pitch ideas for a name and marketing concept, a small agency, Hurvis, Binzer & Churchill won the account, naming the product "Screaming Yellow Zonkers" and presenting it in a black box with bold graphics, detailed illustrations and funny text.

Discontinued
Zonkers were discontinued when Conagra acquired Lincoln Foods in 2007. Conagra reintroduced Zonkers on a limited edition basis for Walgreens, as of 2012.