Secret Road Music Services

Secret Road Music Services is a boutique music licensing, music publishing, artist management, and record company based in Los Angeles with teams in Nashville, New York City, and Perth, Australia.

History
With a nod to the Robert Frost poem, “The Road Not Taken” and the spirit to support artists who chose to take an independent path, Secret Road was founded in 2007 by Lynn Grossman. The young sync licensing agency quickly became known for representing emerging independent artists and providing one-stop licensing with a high-touch service philosophy. A management arm was added in the same year with the signing of Ingrid Michaelson for both licensing and management. As their roster strengthened and grew, the idea for a music publishing company was developed in early 2012 and named Secret Road Music Publishing. Also, Wayne Davis joined Secret Road as a partner with focus on growth and operations, acting as the COO/CFO of the Secret Road companies.

Secret Road has grown to represent 200+ artists/songwriters and 40,000+ songs, including the certified platinum and gold singles “Where's My Love,” written and recorded by SYML, and “Conversations in the Dark,” written by Chance Peña and recorded by John Legend.

The company remains distinct in that it predominantly works with artists who have chosen to stay independent and retain their own rights (Ben Rector, Josh Ritter) and songwriters whose genres are in demand for synchronization (Amy Stroup, Jordyn Dodd, WILD).

Licensing
Through licensing efforts of Kayla Masnek VP Film/TV and Lauriana Zuluaga VP Advertising, Secret Road has launched many artists from both a notoriety perspective and providing a stable income source. Secret Road has placed songs in tastemaker television shows like Grey’s Anatomy, Ted Lasso, Virgin River and Little Fires Everywhere, in the films The Broken Hearts Gallery, Five Feet Apart, and Abominable, and in trailers for the films Little Women and The Last Letter from Your Lover. Additionally, Secret Road has licensed songs in commercials for brands like Adidas, Airbnb, Amazon, Apple, BMW, Dove, Ford, Google, Guinness, Jaguar, Lego, Lexus, Lipton, Meta, Old Navy, PlayStation, Samsung, and more.

Management
Lynn Grossman has managed the career of singer-songwriter and composer Ingrid Michaelson for over 18 years. Michaelson is a force in the music industry, known for her distinctively soulful folk-pop style. Her music is released on the label she founded, Cabin 24 Records, including her gold and platinum hits "The Way I Am," "Girls Chase Boys," and "You and I." She's scored songs for television, including Little Fires Everywhere (Emmy nomination) and Tiny Beautiful Things (both for Hulu), and was executive music producer for Apple TV+’s Slumberkins, creating original songs for the series. Michaelson made her Broadway on stage debut in Natasha, Pierre and The Great Comet of 1812 and starred in the indie film Humor Me alongside co-stars Jemaine Clement and Elliott Gould. Ingrid recently made her Broadway debut as a composer in 2024 writing the music and lyrics for The Notebook The Musical.

Chance Peña who was signed to Secret Road Music publishing when he was just 17 years old, is now co-managed by Lynn Grossman and Elizabeth Baylog. As an independent artist, Chance's music has garnered record-breaking streaming numbers, consistently appearing on various Billboard charts.

Secret Road's Hannah Parker and Carolyn Evans also manage up-and-coming indie-rock/bedroom-pop band, girlhouse, who has released four EPs and shared stages with Halsey, Sabrina Carpenter, Yoke Lore, The Wrecks, Copeland (band) and others.

Publishing
Secret Road began their Publishing division in early 2012. With their extensive network of relationships throughout the music industry, the company finds and creates co-writing opportunities, arrange songwriter/producer collaborations, and find suitable active artists to cut their writers’ songs. The creative arm of this division is led by VP of A&R/Publishing, Elizabeth Baylog. Baylog brings 15+ years of experience as a music manager, publisher and A&R executive. Secret Road administers compositions and masters worldwide ensuring that all royalties are collected and delivered to creators.

Record Label
Further expanding their indie services, Secret Road launched Secret Road Records in 2014, distributed by The Orchard, and has since released songs by Chance Peña, girlhouse, Slumberkins, Jordyn, goth gf, Marshall, AG, Matthew Perryman Jones, Arum Rae, and more.

Notable Placements
Ingrid Michaelson's songs have been placed in the TV shows Tiny Beautiful Things, Little Fires Everywhere, Slumberkins, and Batwoman, films such as The Broken Hearts Gallery and Humor Me, and commercials for Google and Old Navy. Fifteen of Michaelson's songs have been placed in the ABC show Grey's Anatomy. Of these, “Keep Breathing” was included on Volume 3 of the Grey's Anatomy Original Soundtrack.

Placements from other Secret Road artists include the films Abominable, Five Feet Apart, I Love You Phillip Morris, No Strings Attached, and Spirit Untamed, trailers and promos for A Beautiful Day In The Neighborhood, Blue Eye Samurai, Heartstopper, Maleficent 2, Manifest, Nightmare Alley, The Handmaid's Tale, The Witcher, and Willow, as well as the TV shows Apples Never Fall, Castle, Grey’s Anatomy, Hawaii Five-O, How to Get Away With Murder, Little Fires Everywhere, One Tree Hill, Physical, Pretty Little Liars, Riverdale, Shameless, Ted Lasso, The Last Thing He Told Me, The Vampire Diaries, Virgin River, YOU, and countless more.

Advertising placements include brands such as Airbnb, Amazon, Android, Apple, BMW, Celebrity Cruises, Chevrolet, Coors, Ford, GoPro, Guinness, Kinder, Mazda, Meta, Old Navy, Oral-B, Ralph Lauren, Sky Glass, Smartwater, Vans, and Volvo, as well as international and worldwide placements for Adidas, Dove, Jaguar, John Lewis, Lego, Lexus, Lipton, Mini Clubman, PlayStation, and Samsung.

Roster Past and Present

 * A Lion Named Roar
 * A Place To Bury Strangers
 * Act As If
 * Adam Agin
 * Adia Victoria
 * ADLT VDEO
 * AG
 * AHI
 * Aidan Hawken
 * Allie Moss
 * Alternate Routes
 * AM
 * Amy Stroup
 * Andrew Belle
 * Andrew St. James
 * Andy Grammer
 * Anna Schulze
 * Apache Relay
 * Arum Rae
 * Ashton Allen
 * Au/Ra
 * AWOLNATION
 * AYER
 * Bad Rabbits
 * Barcelona
 * BELLSAINT
 * Ben Rector
 * Bennytheghost
 * Bess Rogers
 * Bette Smith
 * Bien
 * Biianco
 * Black Lab
 * Bobby Campbell
 * Bobby Darin
 * Brett Dennen
 * Brooke Waggoner
 * Butterfly Boucher
 * Carver Commodore
 * Cary Brothers
 * Chance Peña
 * Citizen Cope
 * Civil Twilight
 * Colony House
 * Crush Effect
 * Cultures Of Soul Records
 * Dana Williams
 * Danger Twins
 * Daniel Ahearn & The Jones
 * Danny Ayer
 * Destroy Boys
 * Dirty River Boys
 * Distant Cousins
 * Don Chicharrón
 * Down Like Silver
 * Dr JOE
 * DreamTingz
 * Drew Holcomb & The Neighbors
 * Electric Bodega
 * Elektrik People
 * Elenowen
 * Emmrose
 * Eytan and The Embassy
 * Fast Romantics
 * Fitz & The Tantrums
 * Flor de Toloache
 * Former Faces
 * Foy Vance
 * Frances Cone
 * Gabriel Benjamin
 * Garrison Starr
 * Gemma Hayes
 * Gentlemen Hall
 * GIFT
 * girlhouse
 * Gold Brother
 * Goldpark
 * goth gf
 * Graffiti6
 * Greater California
 * Gregory Alan Isakov
 * Harper Blynn
 * HAUX
 * Hayley Sales
 * Henry Jamison
 * Hidden Pony Records
 * Hillbilly Herald
 * HOKO
 * Hunter Hunted
 * I Am ORFA
 * Imaginary Future


 * Ingrid Michaelson
 * Isla June
 * Jaewynn
 * Jake Etheridge
 * Javier Dunn
 * Jeff Kite
 * Jeremy & the Harlequins
 * Jeremy Bose
 * Jeremy Fisher
 * Jesse Epstein
 * Jessie Parker
 * Jocelyn Alice
 * Johnny Rotella
 * John Paul White
 * Johnny Stimson
 * JOME
 * Jordyn Dodd
 * JOSEPH
 * Josh Ritter
 * Josh Silverberg
 * Jules Larson
 * Justin James
 * Kat Edmonson
 * Katie Herzig
 * Kitty Clementine
 * La Santa Cecilia
 * Lady Danville
 * Lauren Luiz
 * Leagues
 * Lesands
 * Lex Land
 * Lily & The Parlour Tricks
 * Lindsey Ray
 * LION-S
 * Little Children
 * Little Image
 * Little Monarch
 * Liz Cooper
 * Liz Longley
 * Location Location
 * Los Lonely Boys
 * Los Rakas
 * lovelytheband
 * Lovemonk Records
 * Lucette
 * Lucy Schwartz
 * Luke Sital-Singh
 * Luke Top
 * Maddie Poppe
 * Magnificent Dreams
 * Making Movies
 * Mandy Mann
 * Maria Del Pilar aka Pilar Díaz
 * Marshall
 * Mary Hooper
 * Matt Kass
 * Matthew Frankel
 * Matthew Mayfield
 * Matthew Perryman Jones
 * Matthew Ryan
 * Michael Franti
 * Michael Logen
 * Mindy Jones
 * Mom Talk
 * MOONZz
 * Muddy Magnolias
 * My Brothers And I
 * Nana Adjoa
 * Nataly Dawn
 * Neulore
 * Nevada Wild
 * Nick D & The Believers
 * Night Drive
 * Oceanship (Brad Lyons)
 * Oil Boom
 * Olly Anna
 * One Love
 * Orlando
 * Paper Raincoat
 * Paris Texas
 * Parri$
 * Pete + Sara
 * Peter Bradley Adams
 * Peter Mol
 * Peter Verdell
 * Philip Sheppard
 * Phillip LaRue
 * Pilar Diaz
 * Pomplamoose
 * Putumayo World Music


 * Rabbit!
 * Rachael Yamagata
 * Ransom Jackson
 * Raye Zaragoza
 * Rayelle
 * Renee And Jeremy
 * RGBKY
 * Rich Jacques
 * Richard Orofino
 * Right The Stars
 * Riley and the Roxies
 * Rob Kleiner
 * Robbie Wyckoff
 * Romans
 * Roscoe & Etta
 * Rose Cousins
 * Ryan Miller
 * Ryon's World
 * SACCO
 * Sanford Livingston
 * Scavenger Hunt
 * Shimmers
 * Simon Gugala
 * Simon Lynge
 * Sly & the Family Stallone
 * Slumberjack
 * Slumberkins
 * Spectre Jones
 * Spencer Combs
 * Storyman
 * Strawberry Fuzz
 * Striking Vipers
 * Sugar & The Hi-Lows
 * Sun Heat
 * Super Best Frens Club
 * Svend Lerche
 * Sweet Crude
 * Sweet Talk Radio
 * SYML
 * TAIINA
 * Tangina Stone
 * Tarik
 * Tatiana Kochkareva
 * Tennis
 * The Chapin Sisters
 * The Civil Wars
 * The Cold & Lovely
 * The Daylights
 * The Dunwells
 * The Dip
 * The Elwins
 * The Gloomies
 * The Good Luck Joes
 * The Hip Abduction
 * The Kicks
 * The Lower Caves
 * The Paper Raincoat
 * The Parlour Suite
 * The Rival
 * The War & Treaty
 * The Watson Twins
 * The Silent War
 * The Smashing Pumpkins
 * The Steps
 * Tim Lauer
 * Tishmal
 * Tom Jordan
 * Topshelf Records
 * Trent Dabbs
 * Trigger Code
 * Tyler Thompson
 * Tyrone Briggs
 * TYZO Bloom
 * Us and Our Daughters
 * VINCINT
 * Vokab Kompany & Crush
 * Wah Together
 * Walk the Moon
 * Wave & Rome
 * WILD
 * William Fitzsimmons
 * Yael Naim
 * Young Summer
 * Zach DeGaetano
 * Zerbin
 * Zuzuka Poderosa

Current roster available at https://www.secretroad.com/roster.