Serve the People

"Serve the People" is a political slogan and the motto of the Chinese Communist Party (CCP). It originates from the title of a speech by Mao Zedong, delivered in September 1944.

The slogan became popular in the United States due to the strong Maoist influence on the New Left, especially among the Red Guard Party, the Black Panther Party, and the Yellow Brotherhood of West Los Angeles.

Development
Mao Zedong wrote this speech to commemorate the death of a PLA soldier, Zhang Side, a participant in the Long March who died in the collapse of a kiln when he worked in Shaanxi province. In the speech, Mao quoted a phrase written by the famous Han Dynasty historian Sima Qian: "Though death befalls all men alike, it may be heavy as Mount Tai or light as a feather" (人固有一死，或轻于鸿毛，或重于泰山). Mao continued: "To die for the people is weightier than Mount Tai, but to work for the fascists and die for the exploiters and oppressors is lighter than a feather. Comrade Zhang Side died for the people, and his death is indeed weightier than Mount Tai".

The speech, delivered on 8 September 1944, states that the CCP and the People's Liberation Army have no other goal than to serve the people. It states that the CCP and its cadres should not be afraid of criticism, and if criticism is correct, they should accept it and revise their behavior accordingly. It also states that everyone in the revolutionary ranks is equal regardless of title or position.

The phrase "serve the people" became rhetorically important and subsequently appeared in important texts of Chinese Marxism including On the Correct Handling of Contradictions among the People.

Use in Mao-era China
During the Third Front campaign to develop basic industry and national defense industry in China's interior, Serve the People was frequently assigned as reading for Third Front workers.

During the Cultural Revolution, the speech was widely read and people were encouraged to memorize it. Its messages had the effect of serving as a code of conduct which ordinary people could use to hold officials accountable.

Contemporary uses
The slogan of serving the people reflects the influence of the Maoist principle of the mass line.

Ceremonial role
The slogan is inscribed in the calligraphy of Mao himself, on the screen wall facing the front entrance of the Zhongnanhai compound, which serves as the headquarters for the senior party leadership and houses the offices of the General Secretary, Politburo Standing Committee and the State Council, together composing some of the most powerful offices in the PRC.

Since 1984, during inspections of troops in the People's Liberation Army, the following ceremonial exchange is carried out:
 * Inspecting official: "Hello, Comrades!"
 * Troops: "Hello, Leader [or Chairman]!"
 * Inspecting official: "Comrades, you have worked hard!"
 * Troops: "[We] Serve the people!"

Under Xi Jinping, the slogan has increasingly been replaced with "serve the overall situation" on public buildings and in official documents.

Cultural role
In 2007, actress Cameron Diaz caused a minor controversy by carrying a bag with the "Serve the People" slogan in Chinese on a tour of Peru. Many Peruvians felt the bag to be a show of support for the Maoist movement Shining Path.

In 2005, author Yan Lianke wrote a satirical novel set during the Cultural Revolution titled Serve the People! about an affair between the wife of a military officer and a peasant soldier.

Huawei founder and CCP member Ren Zhengfei states that Huawei's culture is the same as the CCP's culture, "and to serve the people wholeheartedly means to be customer-centric and responsible to society." The conglomerate Hengtong Group characterizes its business mission as "Serve the people and devote to the society," also a reference to Mao's speech.