Shaddy Jay

Shadrach Augustine Effiong (born on August 10, 1992) known professionally as Shaddy Jay is a Nigerian singer and songwriter signed into Jay's Muzik worldwide, He is best known for his songs "Far away" featuring Lyta and "Vibrate" which won song of the year at the Paradise Music Festival and Awards.

Background and education
Shaddy Jay was born in Cross River State, to the family of Mr and Mrs Augustine Effiong but he originally hails from Akwa Ibom State.

Shaddy has a degree in Mass Communication from the Akwa Ibom State Polytechnic.

Career
After graduation, Shaddy ventured into laundry services from which he financed his music career until 2020 when he travelled to Algeria on a business trip. He returned to Uyo in 2021 and reignited his music career. He gained widespread recognition after the release of his single “Vibrate” in 2023, propelling him into the limelight, the song won song of the year at the paradise music festival and awards in 2023.

Another of his popular singles released in 2023 is titled "girls" it has so far garnered over a million streams on digital streaming platforms, he took to social media to announce his first income from digital streaming platforms following the success of his song.

In 2024 he released "far away" featuring Lyta, the song has gained traction on social media and garnered over a million streams on digital platforms. He later released his debut Extended play (EP) titled "Shades of Jay" which is made up of 5 tracks

Endorsement
In December 2023, Shaddy Jay signed an endorsement deal valued at 10 million naira with First Architect Home Design Consultant (FAHDC). which Specializes in architectural design, properties, lands, and general real estate ventures, FAHDC unveiled their partnership with Shaddy Jay during the inauguration of their Ikom office

Philantrophy
In June 2024, Shaddy Jay reportedly offered educational support to two luck fans who are students in tertiary institutions pledging to reach out to more students.

Extended plays (EP)

 * Shades of Jay (2024)