Shilav Group

Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

History
Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993. Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.