Shoemall

ShoeMall.com is an online shop for men’s and women’s footwear based in Chippewa Falls, Wisconsin. They are an entirely web based retailer developed in 1999 by parent company - Mason Companies.

History
ShoeMall.com was founded in 1999 in Chippewa Falls, Wisconsin. It was founded by the parent company, Mason Companies, which is a family owned business founded in 1904 by August and Bert Mason.

In 1985, Mason started testing direct-to-consumer mail order catalogs featuring shoes and clothing for men and women. After years of direct sales interactions, the Mason salesmen program was eliminated on December 31, 1997, turning entirely to selling directly to the consumer through catalogs.

Online store
Following the success of the mail order catalogs, and the boom of internet retailing, Mason began ShoeMall.com, an entirely web-based subset of their company. ShoeMall was launched in 1999 as an online footwear retailer.

The Better Business Bureau address an average of 120 complaints against Shoemall and its parent company annually. As of November 4, 2019, the company earned a BBB rating of "F".