Shoptiques

Shoptiques is an online marketplace for women’s clothing and home décor. The company was started by Harvard Business School graduate and former Goldman Sachs investment banker Olga Vidisheva. Shoptiques also provides services such as photography, shipping assistance, and digital marketing.

History
Vidisheva spent her second year of Harvard Business School surveying over 800 boutiques to help her write the business plan for Shoptiques. After graduation, she launched the site in the Spring of 2012 with 25 boutiques on the site.

In November 2014, Shoptiques added its 1,000th boutique to the site. In March 2015, the company released its mobile app.

Business Model
Shoptiques generates revenue based on commission, taking a percentage of each sale made on the site. Each boutique curates its own selection of products on the site and customers can purchase products from multiple boutiques with a single checkout experience.