Shoreline Metro

Shoreline Metro (formerly Sheboygan Transit) is the bus system owned and operated by the city of Sheboygan, Wisconsin. Shoreline Metro services three communities with fixed route public transit system including the City of Sheboygan, Sheboygan Falls and Kohler. It operates ten fixed routes Monday through Saturday and tripper service during the school year with an additional three morning routes and four afternoon routes for school-aged children. The system is publicly operated by the City of Sheboygan under the authority of the Sheboygan Transit Commission and managed by the Director of Transit & Parking.

History
Shoreline Metro has been in service since 1972, but traces its formation back to the Sheboygan City Railway Company in 1886. Various private companies have succeeded each other in the area, transitioning from light rail to streetcars to buses. The system changed their name in October 2010 from Sheboygan Transit to "Lakeshore Metro", but changed it further to "Shoreline Metro" February 2011 due to a trademark conflict with an already existing private paratransit company, Lakeshore Transportation.

Bus fleet
Shoreline Metro operates with 15 Gillig Low Floor Buses, seven Chance buses and four Rapid Transit Series buses.

Sheboygan Transit Center
Shoreline Metro has an air-conditioned and heated transfer center built in 1991 located in the central business district at 828 Pennsylvania Avenue, providing safe shelter for Shoreline Metro passengers. In addition to being a transfer point for all Shoreline Metro fixed routes (with northbound routes using the west lane and southbound routes using the east lane), the transfer center is also serviced by several intercity bus services, including Indian Trails, Jefferson Lines and Lamers Connect (on weekends). The transfer point also has a physical office to provide customer assistance and sell daily and monthly paper bus passes and tokens open during regular business hours. Formerly the heated shelter space contained a vending machine for passes and tokens, but it was withdrawn from service in 2021 upon the system adding the option for mobile app-based fare payments using the Canadian-based parking and bus payment provider, HotSpot, who is also the vendor for app-based payments for municipal parking in Sheboygan.

Route list
All routes depart from the "Metro Center", more known as the "Transfer Point" located directly south of Sheboygan City Hall off Center Avenue.


 * Blue indicates route serving north side.
 * Red indicates route serving south side.

Ridership
Between 2010 and 2018, Shoreline Metro’s ridership grew 20.2 percent and passengers per hour increased 23.1 percent.