Showcase (retailer)

Showcase is a North American retail company specializing in emerging trends in health, beauty, home, and toys. It has won Canada's Best Managed Companies 3 years running in 2021, 2022, and 2023 and the RCC Excellence in Retailing Omni-Channel Award in 2022. There are 150 locations in malls across Canada and the USA, an e-commerce portal called ShopAtShowcase.com, and stated that it was expanding in the US.

History
The first Showcase store was opened in 1994 in the Meadowlark Centre in Edmonton, Alberta, Canada. At the turn of the 21st century the company opened an average of five stores per year. At this time, the company was primarily franchise-based, and modeled primarily as an infomercial outlet store.

Starting in 2003, the company redesigned stores and began to launch proprietary product lines such as Dream Away, Quantum, and Kyoto and expanded beyond infomercial boundaries, and officially adopted the name "Showcase".

Brands
Showcase sells health, beauty, home, toy, tech, and food products popularised on social media platforms including TikTok, Facebook, and Instagram. The company updated its store design and branding to "The Home of the Hottest Trends". A store with the new design and branding was opened in Sherway Gardens in 2018, followed by Toronto Eaton Centre in 2021, and Woodfield Mall in Chicago in 2022.

According to the Corporate Overview on the company's website it intended to open 100 US stores by 2024. Ten pilot stores opened in the Northeast in 2018-19, including King Of Prussia outside of Philadelphia, with locations in Connecticut, Delaware, New Jersey, New York and Pennsylvania, followed by 31 more stores across the USA in 2022.

In May 2021 and in 2022 Showcase was named one of Canada's Best Managed Companies for 2021 in a program sponsored by Deloitte and Canadian Business.

COVID-19 response
In March 2020 Showcase started retailing personal protective equipment (PPE). It was declared an essential service in most parts of Canada, and stayed open nation-wide during Canada's lockdowns from March to June 2020. Showcase received a COVID-19 Site License and a Medical Device Establishment License from Health Canada.

Media
Showcase has been covered on:

Corporate

 * Canadian Business - Best Managed Companies 2021
 * CBC interview with Samir Kulkarni - The digitization of infomercials
 * Voice of Retail Podcast interview with Samir Kulkarni
 * ICSC.org, “U.S. a big draw for international retailers eager to expand”
 * Inc. magazine, “7 Ways to Spot Trends From the Man Who Turned Trendhunting Into Retail Gold”
 * Brampton Board of Trade 2018 Business Excellence Award (Retail) - Winner
 * 2018 Deloitte Best Managed Companies – Finalist
 * 2017 Global Innovation Awards YPO/YPO Gold – Top 10 Finalist
 * Brampton Board of Trade 2016 Business Excellence Award (Teamwork) - Finalist
 * Brampton Board of Trade 2016 Business Excellence Award (Innovation) - Finalist
 * Yale University Entrepreneurship Lecture, 2015
 * Yale University Strategic Communication Lecture, 2015
 * BNN Interview, 2014

Consumer

 * CTV News on Jan 29 2021
 * Global News on Jan 22 2021
 * CTV News on Jan 13 2021
 * CTV News on Dec 16 2020
 * Buzzfeed on Dec 8 2020
 * CHCH Morning Live on May 31, 2018
 * CHCH Hamilton on December 20, 2017
 * CTV Calgary on December 20, 2017
 * CTV Winnipeg on December 20, 2017
 * CTV News on December 18, 2017
 * CHCH Morning Live on December 14, 2017
 * CTV Morning Live on November 30, 2017
 * CTV Halifax Morning Live on November 24, 2017
 * CTV Ottawa Morning Live on November 23, 2017
 * Global Calgary on November 21, 2017
 * CTV Calgary at Noon on November 21, 2017
 * CTV News Vancouver on November 19, 2017
 * CTV Morning Live on November 16, 2017
 * Breakfast Television on December 24, 2010
 * A-Channel Victoria on December 16, 2010
 * Global Television on December 2, 2008
 * Breakfast Television on November 25, 2008
 * CityNews on December 24, 200
 * Breakfast Television on December 17, 2007
 * Global Morning Show on December 14, 2007
 * Global News on December 6, 2007
 * Toronto Star on January 7, 2006

Proprietary brands
Showcase owns various proprietary brands that sell in-store and online including:


 * Gravity Blade - hoverboards and electric scooters
 * Squishies - slow-rising foam toys
 * Hidden Gems - jewellery candles and bath bombs
 * Dream Away - bedding and weighted blankets
 * Cloud9 - super-soft leisurewear and bedding
 * Quantum - health and fitness
 * Kyoto - eco-friendly products
 * Esencia - aromatherapy and essential oils
 * EcoTerra - eco-friendly products
 * Peplos - shapewear and hair extensions
 * Trendy Treasures - mystery boxes and advent calendars

Canada
The trade name Showcase, As Seen on TV Showcase, TV Showcase, "The Best of As Seen on TV and more!" and its variants are trademarked in Canada. Trademarks include:

Showcase The Best of As Seen on TV and more

The best of as-seen-on-TV and more!

TV Showcase Products and Demonstration Stores

As Seen on TV Showcase

The Best of As Seen on TV and more!

As Seen on TV Showcase and Products and Demonstration Stores

Cloud 9 by Dream Away (design)

Cloud 9 by Dream Away (words)

Kyoto Environmental

Dream Away (design)

Dream Away (words)

Kyoto Environmental

Why dream when you can Dream Away?

You Saw It on TV

Don’t Just Dream … Dream Away!

Eco Savvy

Quantum (design)

Quantum (words)

Squishies (words)

Slow Rise Squishies (words)

United States
Showcase has registered, or applied for, various trademarks with the United States Patent and Trademark Office, as follows:

Showcase

Showcase The Best of As Seen on TV and more!

The Best of As Seen on TV and more!

Kyoto Environmental

Cloud 9 by Dream Away

Kyoto Environmental Eco Savvy

Quantum