Siddhartha Bhaiya

Siddhartha Bhaiya is an Indian PMS fund manager and the founder of Aequitas Investment Consultancy, an investment management firm based in Mumbai, India. He serves as the managing director and chief executive officer of the company.

Career
Bhaiya began as a research analyst at Sushilfinance. He then held positions at various organizations, including Stratcap Securities, Principal PNB AMC, and Reliance Capital Asset Management (RCAM). He also worked as a fund manager at Nippon India Mutual Fund.

In 2012, he founded Aequitas Investment Consultancy in Mumbai, where he is the managing director and CIO. In 2019, the company announced plans to launch a Category-III Alternative Investment Fund (AIF). In 2022, the company topped the charts of Barclay Hedge Emerging Markets, Asia Rankings, based on the Compound Annual Return.

Bhaiya was also a speaker at the PMS AIF World event and invited to participate in a panel discussion at the Indian Business and Professional Council (IBPC) Kuwait event titled 'India – World's next growth engine,' held at Jumeirah Beach Hotel, Kuwait in December 2022.

Bhaiya is a frequent commentator on market trends and investment strategies on news channels like Times Now, BT TV, CNBC TV18.

Mirror trading controversy
Siddhartha Bhaiya had alleged that a broker engaged in mirror trading while executing trades for the fund. Mirror trading involves replicating real-time trades executed by another individual. In 2023, a complaint was lodged with the Securities and Exchange Board of India (SEBI), alleging front running. Following the complaint, SEBI initiated an investigation. The accused broker opted for a settlement that included a fee of 45.99 lakh. SEBI's order on July 5 concluded that while front-running wasn't substantiated, the broker's actions violated specific provisions of the Prohibition of Fraudulent and Unfair Trade Practices (PFUTP) Regulations.